'SOMETIMES, LIGHTER IS BETTER': Heineken pulls 'terribly racist' light beer ad

[spaminator]

'SOMETIMES, LIGHTER IS BETTER': Heineken pulls 'terribly racist' light beer ad
Associated Press
More from Associated Press
Published:
March 27, 2018
Updated:
March 27, 2018 2:49 PM EDT
(Video Screenshot)
WHITE PLAINS, N.Y. — Heineken has removed a commercial for its light beer after some complaints that it was racist.
The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives to a lighter-skinned woman. The tag line: “Sometimes, lighter is better.”
Chance the Rapper calls Heineken commercial ‘terribly racist’
Hip-hop star Chance the Rapper on Sunday tweeted the commercial was “terribly racist.” He said he thought some companies were purposely “putting out noticeably racist ads so they can get more views.”
In a statement, Heineken says while the ad was referencing Heineken Light, “we missed the mark.”
Heineken drew praise last year for its Open Your World commercials, which featured people of different backgrounds discussing their viewpoints.
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Heineken pulls ‘terribly racist’ light beer ad | Toronto Sun

 

[Danbones]

...and the lack of a sense of humor will be the end of the human race...just as the real racists want.

Nothing like banning something to make it go postie viral eh?

Somethings never change.

 

[Mowich]

I had to wait until someone explained what the outrage was all about. All I saw was a bartender send a beer down the bar to a customer. I just figured the other woman had ordered something else.