North Carolina dentists apologize for 'free whitening system' ad with ethnic overtones
Associated Press
Published:
May 10, 2018
Updated:
May 10, 2018 5:02 PM EDT
A full-page ad featuring cultural clothing with the line "Free Whitening System" from Renaissance Dental Center in Raleigh, N.C.Screenshot
RALEIGH, N.C. — A North Carolina dentist’s office has apologized for an ad showing three white doctors wearing cultural garb.
The News & Observer of Raleigh reports Renaissance Dental Center in Raleigh placed the full-page ad in the May edition of Midtown Magazine showing the doctors with the headline, “Everyone smiles in the same language!” A banner with the words “Free Whitening System” ran below the photo.
A full-page ad from Renaissance Dental Center in Raleigh, N.C. Screenshot
One doctor wore a kimono while a second depicted a Native American. The third doctor appeared in Scottish wear.
In its apology posted to Twitter Thursday, the dentist’s office said it was “attempting to focus upon something that unites us.” It said the office realized the ad was “ignorant and offensive.”
Previous ads show the doctors posing in referee’s shirts, construction hats and exercise clothes.
North Carolina dentists apologize for ‘free whitening system’ ad with ethnic overtones | Toronto Sun
Associated Press
Published:
May 10, 2018
Updated:
May 10, 2018 5:02 PM EDT
A full-page ad featuring cultural clothing with the line "Free Whitening System" from Renaissance Dental Center in Raleigh, N.C.Screenshot
RALEIGH, N.C. — A North Carolina dentist’s office has apologized for an ad showing three white doctors wearing cultural garb.
The News & Observer of Raleigh reports Renaissance Dental Center in Raleigh placed the full-page ad in the May edition of Midtown Magazine showing the doctors with the headline, “Everyone smiles in the same language!” A banner with the words “Free Whitening System” ran below the photo.
A full-page ad from Renaissance Dental Center in Raleigh, N.C. Screenshot
One doctor wore a kimono while a second depicted a Native American. The third doctor appeared in Scottish wear.
In its apology posted to Twitter Thursday, the dentist’s office said it was “attempting to focus upon something that unites us.” It said the office realized the ad was “ignorant and offensive.”
Previous ads show the doctors posing in referee’s shirts, construction hats and exercise clothes.

North Carolina dentists apologize for ‘free whitening system’ ad with ethnic overtones | Toronto Sun