Nike sues company that made 'Satan Shoes' with Lil Nas X

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Nike sues company that made 'Satan Shoes' with Lil Nas X
Author of the article:Reuters
Reuters
Lisa Richwine
Publishing date:Mar 30, 2021 • 21 hours ago • 1 minute read • Join the conversation
In this file photo taken on January 26, 2020, Lil Nas X performs onstage during the 62nd Annual Grammy Awards in Los Angeles.
In this file photo taken on January 26, 2020, Lil Nas X performs onstage during the 62nd Annual Grammy Awards in Los Angeles. PHOTO BY ROBYN BECK /AFP via Getty Images
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LOS ANGELES — Athletic shoe maker Nike on Monday sued a New York-based company that produced “Satan Shoes” purported to contain a drop of human blood as part of a collaboration with “Old Town Road” rapper Lil Nas X.

Nike said in the lawsuit that the company, MSCHF Product Studio Inc, infringed on and diluted its trademark with the black-and-red, devil-themed shoes, which went on sale online on Monday. Lil Nas X is not named as a defendant in the suit.


The shoes are customized Nike Air Max 97 sneakers that contain red ink and “one drop of human blood” in the sole, according to a website describing the 666 pairs of limited edition shoes. The back of one shoe says “MSCHF” and the other says “Lil Nas X.”


Several media outlets reported that the shoes sold out in less than one minute at a cost of $1,018 per pair. Lil Nas X said on Twitter he would choose the recipient of the 666th pair from social media users who circulated one of his tweets.

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Nike, in its lawsuit filed in federal court in New York, said the shoes were produced “without Nike’s approval and authorization,” and the company was “in no way connected with this project.”

“There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the lawsuit said.


Nike asked the court to immediately stop MSCHF from fulfilling orders for the shoes and requested a jury trial to seek damages.

Representatives for Lil Nas X and MSCHF did not immediately respond to requests for comment.

The Grammy-winning rapper, 21, on Friday released a video for new song “Montero (Call Me By Your Name)” in which he dances with a character wearing devil horns.

Nike sues company that made 'Satan Shoes' with Lil Nas X

LOS ANGELES — Athletic shoe maker Nike on Monday sued a New York-based company that produced “Satan Shoes” purported to contain a drop of human blood as part…

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Nike wins halt to further sales of Lil Nas X 'Satan Shoes'
Author of the article:Reuters
Reuters
Jonathan Stempel
Publishing date:Apr 01, 2021 • 22 hours ago • 1 minute read • Join the conversation
In this file photo taken on January 26, 2020 US rapper Lil Nas X arrives for the 62nd Annual Grammy Awards in Los Angeles.
In this file photo taken on January 26, 2020 US rapper Lil Nas X arrives for the 62nd Annual Grammy Awards in Los Angeles. PHOTO BY VALERIE MACON /AFP via Getty Images
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NEW YORK — A federal judge on Thursday sided with Nike Inc in ordering a Brooklyn company to temporarily stop further sales of “Satan Shoes” it produced in collaboration with the rapper Lil Nas X.

U.S. District Judge Eric Komitee in Brooklyn ruled three days after Nike sued MSCHF Product Studio Inc, claiming that the black-and-red, devil-themed sneakers, which carry the Nike “swoosh” logo, infringed its trademarks.


The sneakers are customized versions of the Nike Air Max 97 sneakers that purport to contain one drop of human blood in the midsoles, and are printed with “Luke 10:18,” a biblical passage referring to Satan’s fall from heaven.

Only 666 pairs, costing $1,018 each, were made. Lil Nas X, known for the song “Old Town Road,” was planning to select who gets the 666th pair, but that plan was shelved following Nike’s lawsuit filed on Monday. He is not a defendant in the case.

“MSCHF strongly believes in the freedom of expression,” the company said in a statement. “We look forward to working with Nike and the court to resolve this case in the most expeditious manner.”

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Nike and its lawyers did not immediately respond to requests for comment.


MSCHF’s lawyers had argued that Satan Shoes were “not typical sneakers, but rather individually-numbered works of art,” following on the company’s “Jesus Shoes” based on the same Nike model in 2019.

They said a temporary restraining order was unnecessary because shoe buyers would not think Nike was involved, and all but the 666th pair had already been sold and no more were being made.

Nike’s lawyers, in contrast, said “even ‘sneakerheads’ were actually confused by MSCHF’s shoes,” and MSCHF had a “history” of shipping infringing shoes faster than courts could stop it.

Lil Nas X last month released a devil-themed video for his song “Montero (Call Me By Your Name).”

Nike wins halt to further sales of Lil Nas X 'Satan Shoes'

NEW YORK — A federal judge on Thursday sided with Nike Inc in ordering a Brooklyn company to temporarily stop further sales of “Satan Shoes” it produced in…

torontosun.com

 

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Nike settles lawsuit against maker of Lil Nas X 'Satan Shoes'
Author of the article:Reuters
Reuters
Publishing date:Apr 08, 2021 • 6 hours ago • 1 minute read • Join the conversation
?Satan Shoes?, a shoe produced by Brooklyn-based company MSCHF Product Studio Inc in collaboration with the rapper Lil Nas X, is shown in this advertising undated photo displayed in a legal complaint filed by Nike.
?Satan Shoes?, a shoe produced by Brooklyn-based company MSCHF Product Studio Inc in collaboration with the rapper Lil Nas X, is shown in this advertising undated photo displayed in a legal complaint filed by Nike. PHOTO BY MSCHF /Handout via REUTERS
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NEW YORK — Nike Inc said on Thursday it has settled its lawsuit against a Brooklyn company that made “Satan Shoes” in collaboration with the rapper Lil Nas X, and that the shoes will be recalled.

The settlement with MSCHF Product Studio Inc resolves a trademark infringement lawsuit that Nike filed last week over the black-and-red, devil-themed sneakers, which carry the Nike “swoosh” logo and cost $1,018 a pair.


Lawyers for MSCHF were not immediately available for comment.


MSCHF’s shoes are customized versions of the Nike Air Max 97 sneakers, with midsoles purporting to contain one drop of human blood.

They are also printed with “Luke 10:18,” a biblical passage referring to Satan’s descent from heaven. Only 666 pairs were made.

Nike said MSCHF agreed to back any Satan Shoes and Jesus Shoes, which were launched in 2019 and also based on the Air Max 97, for their original retail prices, “in order to remove them from circulation.”

Nike settles lawsuit against maker of Lil Nas X 'Satan Shoes'

NEW YORK — Nike Inc said on Thursday it has settled its lawsuit against a Brooklyn company that made “Satan Shoes” in collaboration with the rapper Lil Nas X,…

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