Justin Trudeau gives shout out to Sask. entrepreneur over Instagram

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Justin Trudeau gives shout out to Sask. entrepreneur over Instagram

It's not often your business gets a shout out from the Prime Minister of Canada.

But for Kendal Netmaker, founder and CEO of Neechie Gear Inc., he got the surprise of a lifetime after Justin Trudeau tagged his company on an Instagram post, applauding his apparel businesses' initiative of giving five per cent of its profits to help underprivileged kids get into sports.

"I've been working my butt off for the last five years and I think these kind of little things are just ways of showing you that your work is paying off," Netmaker told CBC News.

"So for me, when I get these opportunities, it more so helps me to keep moving forward in a positive way and I know I'm on the right path."

Neechie Gear Inc. was born five years ago as a University of Saskatchewan project and it blossomed into a brand and a business Netmaker has managed ever since graduation.

He said the idea behind giving back to underprivileged children comes from his personal past, where his best friend helped Netmaker get into soccer at a young age.

"Him and his family paid for my fees, and so it had a big effect on my overall life leading up until this present time. So when I had a chance to create something, I was able to brand that same mission of how they helped me into a business," Netmaker explained.

Justin Trudeau gives shout out to Sask. entrepreneur over Instagram - Saskatoon - CBC News