In our generation—generation "I"—every person is unique. But the true art is knowing how to be unique
Back in the eighties, Douglas Coupland popularized the term “Generation X,” referring to the new generation. This quickly became a hot topic, and a pop culture formed around the notion, seeking to decipher the unique qualities of the new generation. Going beyond mere curiosity, interest in the new generation was fueled by giant corporations that endeavored to find the right marketing strategy for millions of Generation X youngsters.
Today, we present “Generation I”—a generation that is typically concerned with one thing—itself!
iPod, iTunes, iPhone, iLife, iPhoto, iDVD, iWeb and iMovie all demonstrate that known Inc. has figured out the “I” trend of our generation, and more importantly, the way to market products to a generation that lives and breathes “I.” Known Inc. hit the nail on the head by putting the consumer’s “I” at the center of its marketing strategy.
Taking a longer view, it’s easy to see that iPod and other “i-Gadgets” are but examples of a much more comprehensive process that’s taking place today. People are becoming obsessed with themselves, as evidenced by the huge popularity of daily reality shows. And the "I" trend doesn’t just dictate strategies for the mass media and giant corporations; it also appears in every other realm of life.
Why is this happening? Where does such an intense feeling of uniqueness, characteristic of our generation, come from? And is there a way for us to use it as a springboard for positive change?
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All the changes are only in the perceivers. B.Ashlag
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http://www.kabbalah.info/
Back in the eighties, Douglas Coupland popularized the term “Generation X,” referring to the new generation. This quickly became a hot topic, and a pop culture formed around the notion, seeking to decipher the unique qualities of the new generation. Going beyond mere curiosity, interest in the new generation was fueled by giant corporations that endeavored to find the right marketing strategy for millions of Generation X youngsters.
Today, we present “Generation I”—a generation that is typically concerned with one thing—itself!
iPod, iTunes, iPhone, iLife, iPhoto, iDVD, iWeb and iMovie all demonstrate that known Inc. has figured out the “I” trend of our generation, and more importantly, the way to market products to a generation that lives and breathes “I.” Known Inc. hit the nail on the head by putting the consumer’s “I” at the center of its marketing strategy.
Taking a longer view, it’s easy to see that iPod and other “i-Gadgets” are but examples of a much more comprehensive process that’s taking place today. People are becoming obsessed with themselves, as evidenced by the huge popularity of daily reality shows. And the "I" trend doesn’t just dictate strategies for the mass media and giant corporations; it also appears in every other realm of life.
Why is this happening? Where does such an intense feeling of uniqueness, characteristic of our generation, come from? And is there a way for us to use it as a springboard for positive change?
___________________________________________________
All the changes are only in the perceivers. B.Ashlag
___________________________________________________
http://www.kabbalah.info/