Digg sold to Betaworks for pocket change, after slow decline - Jul. 12, 2012NEW YORK (CNNMoney) -- Social news aggregator Digg was one of the hottest Internet brands a few short years ago. But now, post-decline, it's been sold to Betaworks for a reportedly paltry sum.
Both Digg and Betaworks confirmed the buyout in blog posts. Financial terms weren't disclosed, but the Wall Street Journal pegged the price tag at just $500,000.
That's mere pennies compared to the $60 million that BusinessWeek magazine said Digg was worth, in a splashy 2006 cover story featuring young co-founder Kevin Rose.
Neither Digg nor Betaworks immediately replied to requests for comment.
Digg, founded in 2004, lets users submit links and either "upvote" or "downvote" other submissions. Digg quickly amassed a strong following, and it grew so popular that some sites crashed from the traffic firehose.
Reports in 2008 said Google (GOOG, Fortune 500) was in talks to buy Digg for $200 million, but ended up pulling the plug on the deal.
As with many hotter-than-hot sites, Digg's reign didn't last forever. Users began to complain about a litany of issues, including that certain submitters were gaming the voting system and that the commenting sections had devolved.
I remember a few years ago that site had a huge community and some really interesting stuff on the front page. They redesigned, completely revamped and after ignoring the wishes of their core userbase, lost most of their membership.
Kevin Rose, the founder of Digg, stated to the membership that it was 'impossible' to revert back to the old version.
I don't know what planet he lives on, but I could revert CC back to the era of 2002 if I wanted to. I have it stored on backup servers and blu-ray and DVD discs. Any big site has backups.
*sigh*