LLWD...yep, beat ya!! Hehe. I also heard it in an ad on Kiss 108, where they say something like: We play the dance tracks, we play some other kind of music, and "everything in between" -- and then you hear Kris singing "Gotta liiiiive like we're dyin'" -- representing "everything in between" -- proving they have variety on Kiss 108. WWFM is also used the same way in a similar ad.
As someone mentioned on TWoP, the station also plays ads that feature listeners choosing their favorite three songs of the moment, and LLWD is also featured in those ads (as is WWFM -- never in the same ad, though!). The person will say, "I'm Alice Brown, and my Top Three songs are Lady Gaga, Paparazzi; Owl City, Fireflies, and Kris Allen, Live Like We're Dying (song snippets are heard of each). I like variety in my music, and that's why I listen to Kiss108."
So Kris is really getting a ton of great exposure.