Hey Les. With these Reuters articles, the link that works is the one that says 'Reuters'.
"Mikhail Prokhorov -- whose wealth is estimated at around $22 billion -- plans to spend $150 million setting up a magazine, website and television station called Snob, the general director of the new venture told Reuters on Wednesday. "It's for people who are successful and those who want to be successful," said Andrei Shmarov, who will run Snob."
It doesn't really give a framework of what the endeavor will be like, or how he hopes to make money at it.