The Canadian Broadcasting Corp. has been awarded the broadcast rights to the next two Olympic Games, weeks after rival private network and lead broadcaster for the London Games, Bell Media, backed out of a partnership between the two.
In a release, the International Olympic Committee confirmed that the country’s public broadcaster will bring to viewers the Winter Games from Sochi, Russia two years from now and again during the Rio 2016 Olympic Summer Games in Brazil.
Bell Media (then CTVglobemedia Inc.) paired with Rogers Communications Inc. to pay $153-million for rights to the 2010 event in Vancouver and the London Summer Games. But with an unprofitable Games in 2010 and London expected to again generate a loss, Rogers backed out of the bidding for 2014 and 2016 last year.
more money-losing news:
CBC to broadcast Olympic Games in 2014, 2016 | FP Tech Desk | Financial Post
Hopefully they can keep their private boxes. :lol:
In a release, the International Olympic Committee confirmed that the country’s public broadcaster will bring to viewers the Winter Games from Sochi, Russia two years from now and again during the Rio 2016 Olympic Summer Games in Brazil.
Bell Media (then CTVglobemedia Inc.) paired with Rogers Communications Inc. to pay $153-million for rights to the 2010 event in Vancouver and the London Summer Games. But with an unprofitable Games in 2010 and London expected to again generate a loss, Rogers backed out of the bidding for 2014 and 2016 last year.
more money-losing news:
CBC to broadcast Olympic Games in 2014, 2016 | FP Tech Desk | Financial Post
Hopefully they can keep their private boxes. :lol: