
Anytime FOX comes out with any position it just reinforces my feelings that the Murdock's should all be in front of a real Judge facing some real charges backed up by some real evidence. But their organ isn't the only one at work in the US. Look a US News and World Report, Time and other media.

If you're smart enough to filter out the spin, there is a reasonable message in there about the messages sent to kids via films marketed specifically towards them.

Absolutely! When the largest media conglomerate in the world sends a message to kids, obviously it would be how big corporations are bad. Is it really any wonder why you are just so damn entertaining? Talk about over ones head.

It's about the evil of greed, which in and of itself is not a bad moral lesson to be sending to children.
If it's benign. But between movies and the far more aggressive and less benign, cartoons and youth shows, there are many messages that really shouldn't be meant to target children.
From body image to consumerism, these messages are troublesome. Sadly with the TV being a parent to far to many kids, there isn't anyone to temper or filter.
This is why, for good or bad, we just banned certain cartoons, and avoided certain movies, with content we believed sent our kids the wrong message.

When the majority of parents use TV and movies to babysit their kids, it is no wonder that they are used to promote whatever the corporate sponsors deem is of benefit to them.
Bear, you are a rare breed of parent for filtering out stuff you feel is inappropriate. Too bad there not a lot more like you.

Right, if it's benign. For the most part I think it's the sheer volume that takes it to a level where it cannot be considered benign. There are messages, messages, messages everywhere and our kids are bombarded with them. I'd lump targeted children advertising directly in with the movies and cartoons. Everybody wants a piece of our kids, hell everyone wants a piece of us.

We were in a store in Orillia the other day. There was a kid, all of 8 years old, talking to his dad about what he did that morning on Call of Duty.
The message isn't always corporate. Sometimes it's just violence. I may be an old prude, but I just don't think a child of roughly 8, is capable of processing that level of violence.
Tell me about it. Especially this time of year. I want I want I want, is all most parents hear. Between advertising and peer pressure. I don't know what's worse, lol.
When I see the kind of blatant messaging in a kids movie like the one mentioned in the OP, it makes me uncomfortable. But in all honesty, I'm frankly as uncomfortable with the whole 'toys in the happy meals' idea too.
Are there lines to be drawn by society collectively here? Or is everything left up to the discretion of the parents? I really don't know the right answer here at all. I just wonder about it sometimes.

When ever I hear some kid going on and on about what they want (some actually sound more like demanding) I will get down in their face and say, "well then, get a job."

That is the difference, IMHO, between Road Runner, and things like Call of Duty, or any number of children's shows these days. Where we watched cartoon animals bash each other, kids now see live actions, and cartoon people, bash each other.
Why? That toy would be the healthiest part of the happy meal.
Here's where we run head long on into free speech. I'm uncomfortable in regulating content, or what have you. But as a parent, I have no problem limiting my child's intake of that content.

When ever I hear some kid going on and on about what they want (some actually sound more like demanding) I will get down in their face and say, "well then, get a job."
However, it appears that very few games on the
commercial market have educational value.