London 2012: New Olympic torch or designer cheese grater?

Blackleaf

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The organisers for the 2012 London Olympics have unveiled the Olympic torch.

The torch has 8,000 holes in its gold coloured aluminium frame, representing each of the runners who will transport the Olympic flame for 70 days around the UK and Ireland. It is adorned with a discreet London 2012 logo.

Its three sides represent the three London Olympics: London 1908, London 1948 and London 2012 as well as the Olympic motto higher, faster, stronger. It will be powered by the same technology as previous torch relays, using a mixture of butane and propane gas. Next year London will become the first city to have hosted the Summer Olympics three times.

The torch was designed by the East London studio of Edward Barber and Jay Osgerby.

Despite tremendous efforts to make the flame of the torch energy efficient as possible, London organising committee chairman Lord Seb Coe said today: ''We didn't get there''.

Lord Coe said the organisers ran out of time to incorporate a flame using less carbon, developed from a fuel based on elephant grass, but that the work behind the scenes to use green energy would benefit future Olympic Games hosts.

The torch relay, which was invented by Adolf Hitler, will start in the UK on May 18 and 95 per cent of the population will be within one hour's travel time to the relay at some point on its route.

The 2012 London Olympics, the XXX Olympiad, will take place from 27th July to 12th August 2012.

London 2012 Olympics: golden torch revealed

London 2012 Olympic Games organisers have revealed the Olympic torch, which resembles an expensive, designer cheesegrater, but have admitted defeat in their attempts to make it as energy efficient as possible.



By Jacquelin Magnay, Olympics Editor
8th June 2011
The Telegraph


Golden moment: Lord Coe unveils the torch at St Pancras train station in London Photo: REUTERS

Despite tremendous efforts to make the flame of the torch energy efficient as possible, London organising committee chairman Seb Coe said today: ''We didn't get there''.

Coe said the organisers ran out of time to incorporate a flame using less carbon, developed from a fuel based on elephant grass, but that the work behind the scenes to use green energy would benefit future Olympic Games hosts.

Shaun McCarthy, chairman of the Commission for a Sustainable London 2012 (the body overseeing the ''green'' claims of the Games), said such an excuse was unacceptable.

“We respect the need to make sure that any solution must be 100 per cent safe and reliable, but we are disappointed that Locog and their partner EDF Energy have failed in their objective to deliver a low-carbon Olympic torch.


London 2012 Olympic torch: 'beautifully designed, engineered and crafted'

''The carbon contribution of this initiative may have been relatively small, but the power of the message across the globe would have been highly significant. The Olympic torch is a universal symbol of the Games, and a low-carbon torch would have been an unequivocal demonstration of London’s commitment to a truly sustainable Games.

''The promise of a low-carbon torch was made in 2007 and so the excuse of 'we ran out of time' is not acceptable.''

The torch, which has 8,000 holes in its gold coloured aluminium frame, representing the runners who will transport the Olympic flame for 70 days around the UK and Ireland, is adorned with a discreet London 2012 logo.

Its three sides represent the three London Olympics: London 1908, London 1948 and London 2012 as well as the Olympic motto higher, faster, stronger. It will be powered by the same technology as previous torch relays, using a mixture of butane and propane gas.

The torch is still undergoing weather testing to ensure it withstands the rigours of the British summer.

It was designed by the East London studio of Edward Barber and Jay Osgerby.

Osgerby said he wanted to make the design, which weighs 800 grams and stands 800mm high, ''physically light and visually light''. He claimed the design resembled a piece of sporting equipment.

''We didn't want it trophy-like,'' he said.

Nicholas Serota, Director of the Tate and London 2012 Cultural Olympiad Board Member said the design was elegant, light and understated.


The Olympic torch resembles a cheese grater

''The 2012 Olympic Torch shows the flair and confidence of contemporary British design and manufacture." Serota said.

Locog, as well as the three torch relay sponsors, Lloyds TSB, Coca Cola and Samsung, are in the process of receiving nominations for inspirational people to carry the torches in the relay.

The relay will start in the UK on May 18 and 95 per cent of the population will be within one hour's travel time to the relay at some point on its route.

While the traditions of the Olympic cauldron date back to ancient Olympia, the modern day torch relay was invented by Adolf Hitler as a way of promoting his Aryan ideals during the 1936 Berlin Olympics.


Done it all before: Next year London will have hosted the Summer Olympics more times than any other city having previously hosted it in 1908 and, when much of it was lying in ruins, in 1948

telegraph.co.uk
 
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Mowich

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Simple, stylish and well done. Looks like Britain has taken a page from Canada's success with our Olympic torch relay across Canada. Great way to get the entire country involved as was seen here for the 2010 Olympics. Good on Great Britain and I wish them all the best in hosting the games.