Meditation is a wonderful way to simply "chill out." Like anything else, once a person understands it and knows how to do it, they usually become a devoted fan.
In the corporate rat race, I used to meditate every day for about 20 minutes. This simple act allowed me to focus on doing my job better, overcome my fear of flying, and much more.
For me, it started out as a survival tool but soon became a great part of my everyday life. I originally started meditating because I was getting promoted at a brisk pace - and I was "technically qualified" - but my ability to deal with more and more complex problems was getting shaky. After I studied meditiation and began to use it on a regular basis, things cleared up in a hurry and became...well, simple. And life became more enjoyable.
Like I said, for me it was a wonderful and effective way to cope with a lot of change. I'm a believer.