Self generating energy is the best method for citizens to participate in energy conservation in addition to generating energy and pumping back into the grid.
The Public Utilities Regulaotry Policies Act (PURPA) encated in the US in 1978 basically put a method in place commonly referred to as Net Metering. This law, basically allowing homes and businesses to sell energy to the utility companies.
This is the way this works: by means of wind, solar or other sources of natural energies, a homeowner can produce its own energy, if the energy produced exceeds demand, the energy is pumped into the grid for others to use, thus reducing conventional forms of energy production.
The best part of this, is that most states fund this project by upto 50% of the costs to the homeowner and I believe 35% for businesses.
Google Net Metering and you will get a better idea. Does something similar exist in Canada?