New ladies' vodka gives doctors a headache

Reuters

Vereya

"In Moscow, there are pink taxis for ladies, there are light cigarettes," he said. "But there was no vodka, and we asked ourselves: 'Why?' ... More people suffer from diabetes in Russia than from alcoholism, but no one bans chocolate advertisements."

Volodin is targeting successful, well-educated, married women with money.

Russia, buoyed by windfall revenues for oil, gas and metals exports, has enjoyed its biggest economic boom in a generation. Wages in the cash-laden economy have rocketed.