Children's TV star Paddington Bear is so dismayed at the decline of marmalade consumption in his adopted country that he is to tour the nation to spread the word on the benefits of his favourite food.
The Peruvian bear, who was sent to Britain by lifeboat by his Aunt Lucy, who had gone to live in the Home for Retired Bears in Lima, in the first Paddington bear story in 1958, set off yesterday on his journey from Paddington Station in London, where he was first found by the Brown family sitting on his suitcase with a note on his coat saying "Please look after this bear. Thank you" and where, today, he has a statue in his honour.
He will stop off at Liverpool station on Saturday January 22 to collect homemade jars of marmalade from members of the public that will be judged at the Marmalade Festival in Cumbria on February 13. He will be in Cardiff on January 29th and Edinburgh on February 5th.
Even though the consumption of marmalade in Britain is on the wane, breakfast is not, but it is increasingly not being eaten at home.
Life coach Christine Webber said: ''Far too many people nowadays grab a quick, expensive and often unhealthy snack on the go while juggling phone calls, their twitter account, and trying to negotiate public transport."
The residents of the Berkshire town of Reading are the worst culprits when it comes to skimping on making time for breakfast, followed by those living in Swindon, Sheffield, Glasgow and Edinburgh.
Paddington Bear tours to re-ignite marmalade passion
Marmalade lover Paddington Bear is spreading the word on the benefits of starting each day with a healthy breakfast.
Marmalade lover Paddington Bear, at the London train station where he was found by the Brown family and of which he was named, has been hired to reignite Britain's passion for the orange fruit preserve Photo: PA
16 Jan 2011
The Telegraph
Despite it being the most important meal of the day, half of Britain does not have time for a decent breakfast, jam and marmalade maker Robertson's says.
With marmalade sales reportedly in decline, Robertson's has hired duffle-coated Paddington Bear to reignite Britain's passion for the orange fruit preserve.
Suitcase in tow, Paddington left the station he was named after yesterday.
He will stop off at Liverpool station on Saturday January 22 to collect homemade jars of marmalade from members of the public that will be judged at the Marmalade Festival in Cumbria on February 13.
Cardiff marmalade makers wishing to enter the competition, along with anyone else in the city wishing to meet Paddington, will get a chance to do so at the main station on January 29.
The bear will arrive at Edinburgh station on February 5.
"Racist" Robertson's
Since 1910, British marmalade and jam manufacturer, Robertson's, had a picture of a golliwog on its jars until the 1980s, when it was stopped after being deemed racist. From the 1920s, the company started producing promotional Golliwog badges, which could be obtained in exchange for tokens gained from their products. The company used to give away golliwog badges playing musical instruments or sports and other such themes. The badge collection scheme was withdrawn in 2001.
While Britain's penchant for marmalade and toast for breakfast is on the wane, people are not necessarily skipping the most important meal of the day altogether- but it is increasingly not being eaten at home, life coach Christine Webber said.
She said: ''Far too many people nowadays grab a quick, expensive and often unhealthy snack on the go while juggling phone calls, their twitter account, and trying to negotiate public transport.
''This is madness and adds to our stress levels, whereas allocating time before leaving the house to eat a swift, healthy breakfast such as toast, porridge, yoghurt or fruit provides us with a calm and nutritious start to the long day ahead.''
Paddington Bear is always polite (always addressing people as "Mr.", "Mrs." and "Miss" and very rarely by first names) and well-meaning (though he inflicts very hard stares indeed on those who incur his disapproval). He likes marmalade sandwiches and cocoa, and has an endless capacity for getting into trouble. However, he is known to "try so hard to get things right". He is an adoptive member of the (human) Brown family, and thus gives his full name as Paddington Brown.
Ms Webber estimates Brits spend an average £8.6 million on ''breakfast on the go'' each day of the working week.
Reading residents are the worst culprits when it comes to skimping on making time for breakfast, followed by those living in Swindon, Sheffield, Glasgow and Edinburgh.
Created by Michael Bond in 1958, Paddington turns 53 this year, despite not looking a day older than he did when he was found all those years ago, sitting on a suitcase at Paddington Station with a note around his neck ''Please look after this bear.''
telegraph.co.uk
wikipedia.org
The Peruvian bear, who was sent to Britain by lifeboat by his Aunt Lucy, who had gone to live in the Home for Retired Bears in Lima, in the first Paddington bear story in 1958, set off yesterday on his journey from Paddington Station in London, where he was first found by the Brown family sitting on his suitcase with a note on his coat saying "Please look after this bear. Thank you" and where, today, he has a statue in his honour.
He will stop off at Liverpool station on Saturday January 22 to collect homemade jars of marmalade from members of the public that will be judged at the Marmalade Festival in Cumbria on February 13. He will be in Cardiff on January 29th and Edinburgh on February 5th.
Even though the consumption of marmalade in Britain is on the wane, breakfast is not, but it is increasingly not being eaten at home.
Life coach Christine Webber said: ''Far too many people nowadays grab a quick, expensive and often unhealthy snack on the go while juggling phone calls, their twitter account, and trying to negotiate public transport."
The residents of the Berkshire town of Reading are the worst culprits when it comes to skimping on making time for breakfast, followed by those living in Swindon, Sheffield, Glasgow and Edinburgh.
Paddington Bear tours to re-ignite marmalade passion
Marmalade lover Paddington Bear is spreading the word on the benefits of starting each day with a healthy breakfast.
Marmalade lover Paddington Bear, at the London train station where he was found by the Brown family and of which he was named, has been hired to reignite Britain's passion for the orange fruit preserve Photo: PA
16 Jan 2011
The Telegraph
Despite it being the most important meal of the day, half of Britain does not have time for a decent breakfast, jam and marmalade maker Robertson's says.
With marmalade sales reportedly in decline, Robertson's has hired duffle-coated Paddington Bear to reignite Britain's passion for the orange fruit preserve.
Suitcase in tow, Paddington left the station he was named after yesterday.
He will stop off at Liverpool station on Saturday January 22 to collect homemade jars of marmalade from members of the public that will be judged at the Marmalade Festival in Cumbria on February 13.
Cardiff marmalade makers wishing to enter the competition, along with anyone else in the city wishing to meet Paddington, will get a chance to do so at the main station on January 29.
The bear will arrive at Edinburgh station on February 5.
"Racist" Robertson's
Since 1910, British marmalade and jam manufacturer, Robertson's, had a picture of a golliwog on its jars until the 1980s, when it was stopped after being deemed racist. From the 1920s, the company started producing promotional Golliwog badges, which could be obtained in exchange for tokens gained from their products. The company used to give away golliwog badges playing musical instruments or sports and other such themes. The badge collection scheme was withdrawn in 2001.
While Britain's penchant for marmalade and toast for breakfast is on the wane, people are not necessarily skipping the most important meal of the day altogether- but it is increasingly not being eaten at home, life coach Christine Webber said.
She said: ''Far too many people nowadays grab a quick, expensive and often unhealthy snack on the go while juggling phone calls, their twitter account, and trying to negotiate public transport.
''This is madness and adds to our stress levels, whereas allocating time before leaving the house to eat a swift, healthy breakfast such as toast, porridge, yoghurt or fruit provides us with a calm and nutritious start to the long day ahead.''
Paddington Bear is always polite (always addressing people as "Mr.", "Mrs." and "Miss" and very rarely by first names) and well-meaning (though he inflicts very hard stares indeed on those who incur his disapproval). He likes marmalade sandwiches and cocoa, and has an endless capacity for getting into trouble. However, he is known to "try so hard to get things right". He is an adoptive member of the (human) Brown family, and thus gives his full name as Paddington Brown.
Ms Webber estimates Brits spend an average £8.6 million on ''breakfast on the go'' each day of the working week.
Reading residents are the worst culprits when it comes to skimping on making time for breakfast, followed by those living in Swindon, Sheffield, Glasgow and Edinburgh.
Created by Michael Bond in 1958, Paddington turns 53 this year, despite not looking a day older than he did when he was found all those years ago, sitting on a suitcase at Paddington Station with a note around his neck ''Please look after this bear.''
telegraph.co.uk
wikipedia.org
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