At first it looks as though Elf'n'Safety really gave gone over the top. An entire street completely wrapped in bubble wrap. But, thankfully, the stunt, carried out by car insurance comparison website Confused.com, was to highlight the dangers of driving in winter.
The street was picked as it is Britain's most accident-prone street.
Somerville Road, in Worcester, Worcestershire, generates the highest number of accident claims in the whole of the UK.
Cars, gates, bins, lamp posts and even garden gnomes were wrapped in bubble wrap, which also celebrates its 50th birthday this year, which will be celebrated with the tenth annual 'Bubblewrap Appreciation Day'.
Meanwhile, a patient Welshman has completed his world record attempt for the longest ever online advert by painting an entire car with nail varnish.
David Sheath, a former semi-professional footballer, used 131 bottles of pink nail polish to turn a brand new Fiat 500 into a glossy vision of fuchsia.
Britain's most accident-prone street made safe... with bubble wrap
By Daily Mail Reporter
27th January 2010
Daily Mail
The most accident-prone street in Britain has been given the ultimate safety blanket - 1,500 sq metres of bubble wrap.
Cars, gates, bins, lamp posts and even garden gnomes were wrapped in the cushioning film to highlight the dangers of driving in winter.
According to a car insurance comparison website, homes in Somerville Road, Worcester, generate the highest number of accident claims in the whole of the UK.
Safety first: The street dubbed Accident Avenue has been bubble-wrapped
Cover-up: Houses, trees, cars and fences were covered on the street which has the highest number of accident insurance claims in the whole of the UK
The street , which has been dubbed 'Accident Avenue', has had around ten claims a year for ten years, which for a small street, made residents the most accident-prone drivers in the country.
The stunt was set up by Confused.com and took eight men more than 12 hours to complete.
One Somerville Road resident, who did not wish to be named, said it was a shock to see all the houses wrapped up.
He said: 'I live just up from the houses that were wrapped up so the sight of them all covered up took me a bit by surprise.
'They have wrapped absolutely everything in plastic - it looks very striking.
'I think it is a really amusing idea, although I don't know how long it will be until someone starts popping the bubbles.'
It's a wrap: A motorbike and a gnome get the bubble treatment
In the doghouse: This pet's home gets a cushioned layer
Will Thomas, head of Confused.com's motor insurance division, said it was important to warn drivers about the dangerous conditions brought on by the recent cold snap.
'The recent freezing temperatures have turned roads across the country into treacherous territory and with the unsettled weather expected to continue, motor insurance is expected to soar,' he said.
'In times of need we bubble wrap all our little breakables to keep them safe and sound - so why not a whole street?'
It is also bubble wrap's 50th birthday this week, which will be celebrated with the tenth annual 'Bubblewrap Appreciation Day'.
Streetsafe: This row of terraced houses gets a plastic makeover
Meanwhile, a patient Welshman has completed his world record attempt for the longest ever online advert by painting an entire car with nail varnish.
David Sheath, a former semi-professional footballer, used 131 bottles of pink nail polish to turn a brand new Fiat 500 into a glossy vision of fuchsia.
The 28-year-old lived and slept in a special studio where he completed the mammoth task, which began last Thursday and lasted four days, two hours and two minutes. The gruelling challenge was broadcast over the internet via webcam.
Mr Sheath is now waiting to hear back from judges at the Guinness Book of World Records to confirm his non-stop viral as the longest online advert ever.
Patient: David Sheath, 28, applies the first pink brush stroke of nail polish to a new Fiat 500
Satisfied: Mr Sheath stands victorious after painstakingly covering the car from bumper to boot
dailymail.co.uk
The street was picked as it is Britain's most accident-prone street.
Somerville Road, in Worcester, Worcestershire, generates the highest number of accident claims in the whole of the UK.
Cars, gates, bins, lamp posts and even garden gnomes were wrapped in bubble wrap, which also celebrates its 50th birthday this year, which will be celebrated with the tenth annual 'Bubblewrap Appreciation Day'.
Meanwhile, a patient Welshman has completed his world record attempt for the longest ever online advert by painting an entire car with nail varnish.
David Sheath, a former semi-professional footballer, used 131 bottles of pink nail polish to turn a brand new Fiat 500 into a glossy vision of fuchsia.
Britain's most accident-prone street made safe... with bubble wrap
By Daily Mail Reporter
27th January 2010
Daily Mail
The most accident-prone street in Britain has been given the ultimate safety blanket - 1,500 sq metres of bubble wrap.
Cars, gates, bins, lamp posts and even garden gnomes were wrapped in the cushioning film to highlight the dangers of driving in winter.
According to a car insurance comparison website, homes in Somerville Road, Worcester, generate the highest number of accident claims in the whole of the UK.
Safety first: The street dubbed Accident Avenue has been bubble-wrapped
Cover-up: Houses, trees, cars and fences were covered on the street which has the highest number of accident insurance claims in the whole of the UK
The street , which has been dubbed 'Accident Avenue', has had around ten claims a year for ten years, which for a small street, made residents the most accident-prone drivers in the country.
The stunt was set up by Confused.com and took eight men more than 12 hours to complete.
One Somerville Road resident, who did not wish to be named, said it was a shock to see all the houses wrapped up.
He said: 'I live just up from the houses that were wrapped up so the sight of them all covered up took me a bit by surprise.
'They have wrapped absolutely everything in plastic - it looks very striking.
'I think it is a really amusing idea, although I don't know how long it will be until someone starts popping the bubbles.'
It's a wrap: A motorbike and a gnome get the bubble treatment
In the doghouse: This pet's home gets a cushioned layer
Will Thomas, head of Confused.com's motor insurance division, said it was important to warn drivers about the dangerous conditions brought on by the recent cold snap.
'The recent freezing temperatures have turned roads across the country into treacherous territory and with the unsettled weather expected to continue, motor insurance is expected to soar,' he said.
'In times of need we bubble wrap all our little breakables to keep them safe and sound - so why not a whole street?'
It is also bubble wrap's 50th birthday this week, which will be celebrated with the tenth annual 'Bubblewrap Appreciation Day'.
Streetsafe: This row of terraced houses gets a plastic makeover
Meanwhile, a patient Welshman has completed his world record attempt for the longest ever online advert by painting an entire car with nail varnish.
David Sheath, a former semi-professional footballer, used 131 bottles of pink nail polish to turn a brand new Fiat 500 into a glossy vision of fuchsia.
The 28-year-old lived and slept in a special studio where he completed the mammoth task, which began last Thursday and lasted four days, two hours and two minutes. The gruelling challenge was broadcast over the internet via webcam.
Mr Sheath is now waiting to hear back from judges at the Guinness Book of World Records to confirm his non-stop viral as the longest online advert ever.
Patient: David Sheath, 28, applies the first pink brush stroke of nail polish to a new Fiat 500
Satisfied: Mr Sheath stands victorious after painstakingly covering the car from bumper to boot
dailymail.co.uk