CNN on way out

October 26, 2009, 1:42 pm
CNN Drops to Last Place Among Cable News Networks

By Bill Carter (external - login to view)CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.
The official monthly numbers will be finalized at 4 p.m. Monday and will include results from Friday. CNN executives conceded that will not change the competitive standing for the month. CNN will still be last in prime time.
That means CNN’s programs were behind not only Fox News and MSNBC, but even its own sister network HLN (formerly Headline News.) Three of its four shows between 7 and 11 p.m. finished fourth and last among the cable news networks. That was the first time CNN had finished that poorly with its prime-time shows.

The results demonstrate once more the apparent preference of viewers for opinion-oriented shows from the news networks in prime time.
CNN has steered opinion hosts like Nancy Grace to HLN, while maintaining more news-oriented shows on CNN itself. When news events are not being intensely followed, CNN executives acknowledge, viewers seem to be looking for partisan views more than objective coverage.
Individually, the CNN shows were beaten resoundingly by all the Fox News programs, but also lost to all of the MSNBC programs, including a repeat of Keith Olbermann (external - login to view)’s 8 p.m. edition of “Countdown,” which beat the 10 p.m. hour of CNN’s signature prime-time program, “Anderson Cooper 360.”
Again that was a first.
Mr. Cooper had 211,000 viewers to 223,000 for Mr. Olbermann’s repeat. That meant Mr. Cooper finished fourth and last in the 10 p.m. hour because, besides being well behind the leader, Greta Van Susteren (external - login to view), who had 538,000 viewers, he was also beaten by a repeat of Nancy Grace’s 8 p.m. show on HLN, which averaged 222,000.

For the month, CNN averaged 202,000 viewers between the ages of 25 and 54 – the group that television news organizations use as their basis of success because of their advertising sales. That was far behind the dominant leader, Fox News, which averaged 689,000. But it also trailed MSNBC, which had 250,000 viewers in that group and HLN, which had 221,000.
The only CNN show from 7 p.m. to 10 p.m. that did not finish last was Larry King (external - login to view), which was third, ahead of the new Joy Behar show on HLN. But Sean Hannity (external - login to view)’s show on Fox News had a huge lead with 659,000 viewers in that age group. Second was Rachel Maddow (external - login to view) on MSNBC with 242,000.
Mr. King averaged 224,000 and Ms. Behar 181,000.
At 7 p.m. CNN’s host, Lou Dobbs (external - login to view) was fourth, barely beaten by Jane Velez Mitchell on HLN, 166,000 to 162,000. The big winner was Shepard Smith (external - login to view) on Fox with 465,000 viewers. Second was Chris Matthews (external - login to view) and “Hardball” on MSNBC, with 179,000 viewers.

CNN’s performance was worst in the 8 p.m. hour. Bill O’Reilly (external - login to view) on Fox News continued his long dominance with the biggest numbers of any host, 881,000 viewers. Mr. Olbermann, with his first-run program, was second with 295,000. Close behind was the first edition of Ms. Grace’s show with 269,000. Campbell Brown (external - login to view) on CNN trailed with only 162,000.
CNN executives emphasized that the network continues to draw more viewers than all its competitors except Fox News when all hours of the day are counted.
CNN released a statement Monday saying, “CNN’s ratings are always going to be more dependent on the news environment, much more so than opinion-based programming especially in prime time.”

When news events are not being intensely followed, CNN executives acknowledge, viewers seem to be looking for partisan views more than objective coverage.

Seems like the tail wagging the dog to me.
When you look at the reporters CNN has, it doesn't surprise me they are in last place. They are idiots. Larry King spending over 2 weeks on michael jackson's death was disgusting. He is the king of idiots.

CNN has a habit of making a circus out of everything.
lol Mainstream news media in general has a tendency to make a circus of a lot of stuff.

CNN won't be missed for long. There are lots more.
November 04, 2009

Fox wins election night; CNN places 4th (external - login to view)

Fox News was the clear winner in the cable ratings last night, averaging 4.04 million total viewers during prime-time, with 1.13 million in the 25-54 demo alone. Fox beat the other three networks combined.

MSNBC came in second (974K, 308K), according to Nielsen, with HLN taking third (842K, 341K).

CNN continues to struggle in prime-time (external - login to view). The network placed fourth (external - login to view)for the month of October, and claimed the same spot last night, with 826,000 total viewers and 227,000 in the demo.
Amidst falling numbers, CNN executives have long maintained that the network is still the go-to choice for major events. But on this off-year election night, it clearly wasn't.
That Blitzer guy sure seemed like a blithering idiot when he was discussing the shooting at Fort Hood in Texas today. What a moron.
Blitzer looked a little blitzed.
I can't stand either CNN or FOX, they are both sickening. Fox is nothing but a
gossip center, and do nothing more than roam around digging up 'anything' they
can to gossip about government, nothing helpful, ever, and not much truth to any
of their stories. Bill O'Reilly is a big bag of wind, and makes sure he cuts everyone
off at his convenience, to only put forth his own 'crap', he has run his course long ago, he should join Rush Limbaugh, they can spend the rest of their lives ragging on anything reasonable together, and pat each other on the back every living moment.

I don't watch either one of them any more, I have more intelligent places to find
the news and information I need.
It's like watching an old man waste away (external - login to view).
I was watching CNN before Obama got elected, but then afterwards I totally lost interest in the station. I just read the scroll once in a while now.

I was glued to my set watching the aftermath of the Katrina hurricane on CNN. Seeing a major US city underwater was something else. I think they need a disaster to be relevant.
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