CBC Relauches its News Channel


Andem
#1
Didn't CTV do this last year with their NewsNet service? Well anyways, here's some news (to me at least) some of you CBC fans might find interesting:



TORONTO —

Newshounds already get their headlines from CNN, while business junkies learn the latest from BNN. Now, Canadians can get ready for CBC NN.


CBC Newsworld will be rebranded as the CBC News Network on Monday, as the 24-hour all-news channel launches a revamped schedule and format to go along with a new look and name.


The public broadcaster says the CBC NN moniker is part of a series of efforts to modernize and integrate news coverage, with changes also in store for CBC-TV’s flagship news show “The National.”


Richard Stursberg, the broadcaster’s head of English services, says “The National” will run seven days a week and boast a new set, an expanded roster of correspondents and bring Peter Mansbridge out from behind the desk to deliver the news while standing.


CBC NN, meanwhile, will feature a new set and onscreen graphics along with new morning anchor Anne-Marie Mediwake, formerly of Global. Business experts Amanda Lang and Kevin O’Leary team up for the half-hour “Lang and O’Leary Exchange” each weekday afternoon.


The changes follow a particularly difficult year for the CBC, which has been struggling to cope with a $171-million budget shortfall.


Stursberg said Wednesday that the latest overhaul is the result of extensive consultations with CBC audiences, and that the Newsworld name change in particular was geared towards putting the focus on CBC News.


“’Newsworld’ doesn’t actually give you a good sense of what it is, because it’s actually a news network,” said Stursberg.


“It was partly to make it a little bit clearer to people.... (The network) has been around for a long time, over 20 years, and still people were unclear as to what the nature of the offering was.”


He dismissed any suggestions that the similarity to that other all-news channel, CNN, might send a message to viewers that CBC was trying to emulate a more U.S.-style approach to packaging news.


“Guaranteed, when you turn it on you’ll know where you are,” he said.
“Nobody was confused at all by it, nobody in the focus groups thought that we were being like CNN or any of that.”


In recent months, CBC has cut 800 jobs. The news division shaved 100 positions as it amalgamated assignment desks to serve all its news platforms: television, radio and online.


Other changes to “The National” include a new segment several times a week featuring Wendy Mesley and a slightly shortened show that ends five minutes early to provide a 10-minute local news segment leading into “The Hour.”
Online initiatives include a new political portal featuring blogging by Kady O’Malley and veteran Ottawa journalist Don Newman.


Source: CANOE -- CNEWS - Media News: Move over CNN; CBC rebrands itself
 
Liberalman
#2
We have to remember that CBC is owned by the government and the American loving Conservative party wants CBC to look like CNN and I heard that each morning the CBC reporters will have to pledge allegiance to the American flag and they will be given questions to ask by the PMO
 
AnnaG
#3
Foolish partisan comments aside; mainstream newsmedia sucks whatever name it goes under. I prefer independent news sources.
 
jambo101
#4
I used to watch "The Hour" with George Strombolopoulos i dont see it in the 8pm time slot any more,did it get the axe?
 
earth_as_one
#5
"The Hour" has great interviews!

I see they are still making shows:
The Hour with George Stroumboulopoulos - Content Page
 
TenPenny
#6
What I like is that every time CBC gives the news a new set, or a new theme, or a new newsreader, or a new coffee cup, it's one of the top stories on CBC News.

Tonight on CBC Newsworld, an inside look at Peter Mansbridge and his new sneakers!
 
Cannuck
#7
Quote:

“’Newsworld’ doesn’t actually give you a good sense of what it is...

Kinda says alot about their viewers doesn't it? I guess they think "Newsworld" means a cartoon channel or maybe sports.
 
VanIsle
#8
Quote: Originally Posted by jambo101View Post

I used to watch "The Hour" with George Strombolopoulos i dont see it in the 8pm time slot any more,did it get the axe?

I don't know the channel but we just watched it a couple of nights ago so it seems it's still there. We are not frequent watchers though so maybe what we saw was old but it didn't seem to be.
 
jambo101
#9
Quote: Originally Posted by jambo101View Post

I used to watch "The Hour" with George Strombolopoulos i dont see it in the 8pm time slot any more,did it get the axe?

Its been moved from the 8pm time slot to the 5pm time slot here in Montreal,
 

Similar Threads

3
Channel 6 on your TV
by ShintoMale | Aug 20th, 2008
2
24 TV hockey channel
by dumpthemonarchy | Feb 17th, 2007
1
This is the REAL racism on Channel 4
by Blackleaf | Jan 19th, 2007
25
Fox News coming to channel near you
by Andem | Nov 28th, 2004
no new posts