Beer company pulls billboard ads mocking Toronto
"Updated Tue. Aug. 18 2009 6:24 PM ET
A billboard campaign in B.C. for Coors Light Beer that mocked Toronto's reputation for social chilliness will be wound down after the company received complaints.
The campaign featured a can of the mass-produced beer with the text: "Colder than most people from Toronto."
It reportedly ran on about 30 billboards in Canada's westernmost province.
On the social messaging service Twitter, Molson Coors Canada spokesperson Ferg Devins wrote Tuesday: " Coors Light sincerely apologies to ANYONE who was offended by our Colder Than billboards in BC. We are removing ASAP.""