Earth Hour

Walter
#1
Earth Hour's soft fascism
Peter Foster, Financial Post Published: Wednesday, March 26, 2008

Light, both natural and artificial, has traditionally been associated with The Good. A critical element of civilization has been the development of ever brighter, more flexible, and more reliable forms of illumination, from the tallow candle, through whale oil and kerosene, to Thomas Edison's marvellous invention of the electric light bulb.
Conversely, the absence of light is associated with primitivism and ignorance. Is it not significant, therefore, that radical environmentalists are seeking to persuade citizens of the world to flick the switch? Toronto, Ottawa and Vancouver are among the cities planning to dim their lights this coming Saturday between 8 and 9 p.m. as part of "Earth Hour."
The cause, masterminded by the World Wildlife Fund, WWF, is allegedly to raise awareness of climate change. But what needs raising is not so much awareness as knowledge. People are woefully ignorant both about the uncertainties of climate-change science and the implications of climate-change politics. However, the WWF has no interest in discussing or debating the issue. According to them, we should "stop talking and start acting." Check your brains at the door.
Far from being a harmless gesture of support for the environment, Earth Hour is symbolic of a spreading soft fascism, aided by well-meaning individuals and well-meaning and/or cynical and/ or scared corporations. Indeed, what is truly astonishing, and disturbing, about this turn-out-the-lights exercise is how many businesses and corporations have signed on to it. According to the WWF Canada, they haven't had one "no" from any company they've approached.
Loblaws, the foundering supermarket chain, which is seeking environmental salvation by bold strategies such as depriving its customers of plastic shopping bags, is now to deprive them of adequate lighting too. Molson-Coors and McDonalds are on board. Both the Air Canada Centre and the Rogers Centre will turn off their external signage and spotlights this Saturday. Also, although the Leafs are playing the Habs, the lights in the ACC washrooms will be turned down. So get ready, as the Aussies say, to "splash your boots."
Earth Hour was in fact pioneered last year in Sydney by WWF Australia, advised by advertising giant Leo Burnet. Leo Burnet's chairman, Nigel Marsh, demonstrated his skill both in semantic perversion and moral obfuscation when he declared: "I'm an optimist about climate change. The human race eventually abolished slavery and gave women the vote. We eventually work it out."
Get the implication? "Deny" the dubious science or dangerous politics of anthropogenic climate change and you're the kind of person who would support slavery and keep women barefoot and pregnant in the kitchen!
The presence of Leo Burnet indicates that this is very much about business and branding (a bit ironic for the No Logo crowd, surely). Guidelines about how the Earth Hour brand must be used are available on the WWF Canada Web site, along with the information that: "The Earth Hour tone of voice is human, optimistic, inclusive, passionate and caring. The Brand should never appear to be aggressive or use scare tactics to incite participation."
How this squares with all the greatest-threat-the-world-has-ever-seen stuff escapes me, but what the hell, this is about business and power, not truth.
The mythology about Sydney is that it was a "great success," and that no less than 2.3 million "Sydneysiders" happily participated, along with a couple of thousand businesses, and that there was an energy saving of 10.2% during that hour-of-no-power.
The endlessly regurgitated 2.3 million figure comes from a poll taken by the Sydney Morning Herald, which just happens to belong to Fairfax Group, which just happened to sponsor the event (and pull in a lot of guilty green advertising in the process). How this figure gels with the number of Sydneysiders who actually signed up with WWF Australia to express support, reportedly not much more than 50,000 -- i.e. around one-fortieth the number of "participants" --isn't clear.
And as for that energy savings, subsequent studies suggested that the actual savings from the event -- in which external lights on the Sydney Opera House and Sydney Harbour bridge were doused -- amounted to 2.1%. Even the most optimistic estimates, that is, those put out by the WWF, suggest that the energy saved had been the equivalent of taking 48,000 cars off the road for an hour. Sounds mildly impressive, until you express this statistic in another way: it was the equivalent of taking one car off the road for five and a half years.
The WWF claims that Sydney demonstrated what we can do by voluntarily pulling together. Indeed it did. Nothing. Meanwhile, following the event, the head of WWF Australia immediately got on a plane to Singapore to discuss the event going global.
On a plane. To Singapore.
Eco Main Chancers in London followed up with "Lights out London." The illuminated ads on Piccadilly Circus were switched off for the first time since the Blitz. Coca-Cola, McDonald's, Samsung, TDK, Sanyo and Budweiser all dimmed their messages. Buckingham Palace went dark, along with Westminster Cathedral, the Houses of Parliament, and Canary Wharf. The tabloid Sun's page 3 pinup backed the move. "If we work together we can massively reduce climate change," she said. "It takes very little effort to be green."
WWF Canada, supported by -- among others -- the Toronto Star, Virgin Mobile, the City of Toronto, Toronto Hydro and Canwest's Global TV (Canwest owns this newspaper), is using Earth Hour as an opportunity to take its environmental indoctrination deeper into schools. It suggests that schools hold an event this Friday, and perhaps turn their gyms into cinemas, where they might show films such as -- you guessed it --An Inconvenient Truth!
I would suggest that the biggest current threat to our planet is not either climate change or the financial "crisis," but the mindless conformist tendency to support ideas such as Earth Hour, which are aimed at the levers of both electrical and political power.
If you love civilization, freedom and the use of reason, keep on all the lights you need on Saturday. Take Back the Night.
 
darkbeaver
#2
Useless green washing feelgood stunt for "consumers" if they held thier breaths while the lights were out the impact would be signifigant. Remember "earth day" wow. How did that work?
 
JBeee
#3
earth hour?!!! lolol
What fcukin next.
 
Walter
#4
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth minute: hold your breath and don't fart for a whole minute.
 
Walter
#5
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth life: Live like a cave man yout whole, short life; only no hunting because it's not PC, only gathering.
 
Walter
#6
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth tax: Income tax rate will be 100% and the money will be given to Al Gore and David Skuzuki so they can plant a tree or fly to the next IPCC in your honour meeting in your honour.
 
Walter
#7
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth sex: Sex will only be allowed with inanimate objects because sex with living things will only increase populations and we know that living things, especially people, are very bad for the Earth.
 
Walter
#8
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth food: The only food you will be allowed to eat is food that you have found growing wild since we know that farming creates a lot of GHG.
 
CDNBear
#9
I think I'll go out and fire up the ice auger, the chainsaw, the two trucks, the jeep, and turn on all my lights, while I burn paper on the BBQ and crank up the over.
 
Walter
#10
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth light: The only light source allowed will be the sun because every other light source releases GHG's into the atmosphere.
 
Walter
#11
Quote: Originally Posted by JBeeeView Post

earth hour?!!! lolol
What fcukin next.

Earth water: Only natural source water will be allowed to be consumed; all water filtration plants will be shut down and allowed to return to nature.
 
JBeee
#12



Quote: Originally Posted by WalterView Post

Earth minute: hold your breath and don't fart for a whole minute.

 
DurkaDurka
#13
I'm going to be having a tire fire to commemorate this "hour"
 
CDNBear
#14
Quote: Originally Posted by DurkaDurkaView Post

I'm going to be having a tire fire to commemorate this "hour"

I'll bring the marshmallows!!!
 
AmberEyes
#15
Such wonderful proof you're all a bunch of selfish a**holes.
 
CDNBear
+1
#16
Quote: Originally Posted by AmberEyesView Post

Such wonderful proof you're all a bunch of selfish a**holes.

Please disregard the blatant extremism Amber.

But if all the blinded Greenies took one clear look at what they are demanding, they would be less likely to judge and demand the nonsense they do.

It would take a cataclysmic event to change the way the world runs.

Every single piece of your life, other then the crap that comes out of either youth mouth or your *** touches a GHG producing industry.

Unless people are planning on taking complete leave of their senses, and turning the clock back 200 years. Then we are not going to change a frickin thing with a cute cuddly 'Earth hour'.
 
Zan
#17
I think some of you might be missing the point of Earth Hour. It's obviously not going to do much in cutting down over all energy consumption, although it will be interesting to see what that one hour of extremely reduced use looks like.

My understanding of this is it's only meant to raise awareness about how much unnecessary energy we all use. I think anything we try as a means to accomplish that is worthwhile. Global ecological use of energy isn't going to happen overnight, but it needs to start somewhere, and I'll support events such as this with enthusiasm because I want to see more being done... maybe this will prompt other efforts and ideas, who knows?

It's such a small and easy thing to do... and all you guys should rethink this - a whole hour, in the dark... hmmmm now what can one (well ok, two at least) do with an hour in the dark?
 
CDNBear
#18
Quote: Originally Posted by ZanView Post

I think some of you might be missing the point of Earth Hour. It's obviously not going to do much in cutting down over all energy consumption, although it will be interesting to see what that one hour of extremely reduced use looks like.

It will look like an increase on your next electric bill.

In Toronto, Toronto Hydro went a huge expensive media blitz, aimed at the consumers reducing their consumption.

It worked!!!

So you know what they did at Toronto Hydro?

They jacked up the cost of hydro to cover the loss.

Great thinking that.

Quote:

My understanding of this is it's only meant to raise awareness about how much unnecessary energy we all use. I think anything we try as a means to accomplish that is worthwhile. Global ecological use of energy isn't going to happen overnight, but it needs to start somewhere, and I'll support events such as this with enthusiasm because I want to see more being done... maybe this will prompt other efforts and ideas, who knows?

Seems silly to me. If you heard about 'Earth Hour' then the awareness is implied. Non?

Quote:

It's such a small and easy thing to do... and all you guys should rethink this - a whole hour, in the dark... hmmmm now what can one (well ok, two at least) do with an hour in the dark?

In the immortal words of GWB Sr. "Nope, not gunna do it".
 
Zan
#19
well ok then.
 
Walter
#20
Check-out Google today; with the black background I first thought I was at a porn site.
 
DurkaDurka
#21
What a bunch of BS, a lame gimmick is all it is. I do enough on my own to reduce my electrical waste, I don't need google and the WWF jackass's to designate an hour for me to symbolically show my solidarity with this "effort".
 
MikeyDB
#22
All you folk celebrating Earth Hour....

I can save you a lot of time and give you the opportunity to make your statement without too much trouble...

Go to Timmy's ....get into line and leave your car idling while your slave-wage refreshment is prepared.

VIOLA!

 
DurkaDurka
#23
http://www.thestar.com/SpecialSectio...article/407094

Toronto can expect to repeat Sydney's experience: Electricity consumption in the central business district dropped by about 10 per cent during last year's Earth Hour. But since then it's been higher than ever and, since most of Australia's power comes from coal-fuelled generating stations, greenhouse gas emissions are also up.
 
MikeyDB
#24
Durka

A clear case of solar radiation warming those office buildings that requires air conditioning so the movers and shakers can swindle in comfort!
 
Tonington
#25
It is all a gimmick, that's kinda the point though isn't it?

That said, I'm having trouble even imagining how you could measure these events to call them successful. If tomorrow everyone is back to the same ole same ole, then not much has changed has it?

I don't like the black google screen, it shows me how dirty the screen is
 
#juan
#26
We'll turn of the lights for Earth Hour. It is no trouble. Is there any chance we might miss important programing on the tube?... or a good movie? I doubt it. I will do along with Earth Hour because it takes no effort to do so, and I can't think of a good reason not to.
 
Walter
#27
Hope the maternity wards are ready for lots of Christmas deliveries.
 
#juan
#28
Quote: Originally Posted by WalterView Post

Hope the maternity wards are ready for lots of Christmas deliveries.

Yeah...There is that....
 
Avro
#29
Quote: Originally Posted by WalterView Post

Hope the maternity wards are ready for lots of Christmas deliveries.


Why?

Gonna splurge on some viagra.
 
mt_pockets1000
#30
Not a light on in the house. I just stubbed my damn toe! Bloody Earth Hour....
 

Similar Threads

228
The earth Hour is back!
by SirJosephPorter | Mar 16th, 2011
487
Earth Hour: Turn Off the Lights!
by SirJosephPorter | Oct 5th, 2009
3
Will you Turn Out for Earth Hour?
by CBC News | Mar 27th, 2008
0
Earth Hour
by Zan | Mar 19th, 2008
no new posts