I spent 5 years on Luzon, Philippine Islands. The smokers there prefer American cigarettes. The people are poor and the Philippine cigarettes are superior. What precious little status and luxury the people can be seen to afford, they will waste money on. I found that I could not give a Filipino a Philippine cigarette, even when they had none, but they would take two pesos and buy an American cigarette from the store for over twice the price, where cigarettes are sold one-by-one.
The desire for and delusion of (materialist) status is catered to by vendors, and they have little choice in the matter, they must compete for the ego of the buyer. Worn out jeans are better than new if they cost more. Dr. Suess (one of my favourite poets) wrote a story about a star machine, wherein the vendor made a profit selling exclusive stars that stuck like tatoos, selling until they were common, and then made a profit removing them as the fashion changed. This story is like Hans Christian Anderson's The Emperor's New Clothes, one of my all-time favourites, though the words are a little big.