Another expensive study being done by "clinical researchers in academia" (translated:.... keeping your certification updated).... telling most regular people what they already knew - especially parents.
Children, ages 2 to 14, influence families to purchase $500 billion of goods a year. And most of the requests are the result of watching too much television. That’s the conclusion of a study released by two Stanford doctors.
In a nutshell, the esteemed doctors confirmed what every parent knows: Kids see stuff advertised on TV and want it.
That begs the question: Why do research on subjects that don’t need research because we know the facts before the studies are conducted.
It’s like doing a study on whether people feel uncomfortable if they are really cold while stuck in a blinding snowstorm or hot while standing in a farm field in Kansas at high noon on an August day.
Nevertheless, here are some of the details of the San Jose doctors’ study. The researchers began with several hundred third-graders from the San Jose area, then followed up with the children in the next 7, 12 and 20 months after the original assessment.
Dr. Lisa Chamberlain, the study’s coauthor, said they found that for each extra hour of screen time daily, children would request an additional toy every three or four months over what they normally would have asked for.
Chamberlain, a clinical instructor at Stanford Medical School and a researcher at Packard Children’s Hospital, noted that TV ads focus on children in a wide array of products — from computers to cell phones.
The study didn’t mention that parents knew what researchers found before they researched.
Children, ages 2 to 14, influence families to purchase $500 billion of goods a year. And most of the requests are the result of watching too much television. That’s the conclusion of a study released by two Stanford doctors.
In a nutshell, the esteemed doctors confirmed what every parent knows: Kids see stuff advertised on TV and want it.
That begs the question: Why do research on subjects that don’t need research because we know the facts before the studies are conducted.
It’s like doing a study on whether people feel uncomfortable if they are really cold while stuck in a blinding snowstorm or hot while standing in a farm field in Kansas at high noon on an August day.
Nevertheless, here are some of the details of the San Jose doctors’ study. The researchers began with several hundred third-graders from the San Jose area, then followed up with the children in the next 7, 12 and 20 months after the original assessment.
Dr. Lisa Chamberlain, the study’s coauthor, said they found that for each extra hour of screen time daily, children would request an additional toy every three or four months over what they normally would have asked for.
Chamberlain, a clinical instructor at Stanford Medical School and a researcher at Packard Children’s Hospital, noted that TV ads focus on children in a wide array of products — from computers to cell phones.
The study didn’t mention that parents knew what researchers found before they researched.
