So What's New???

Another expensive study being done by "clinical researchers in academia" (translated:.... keeping your certification updated).... telling most regular people what they already knew - especially parents.

Children, ages 2 to 14, influence families to purchase $500 billion of goods a year. And most of the requests are the result of watching too much television. Thatís the conclusion of a study released by two Stanford doctors.

In a nutshell, the esteemed doctors confirmed what every parent knows: Kids see stuff advertised on TV and want it.

That begs the question: Why do research on subjects that donít need research because we know the facts before the studies are conducted.

Itís like doing a study on whether people feel uncomfortable if they are really cold while stuck in a blinding snowstorm or hot while standing in a farm field in Kansas at high noon on an August day.

Nevertheless, here are some of the details of the San Jose doctorsí study. The researchers began with several hundred third-graders from the San Jose area, then followed up with the children in the next 7, 12 and 20 months after the original assessment.

Dr. Lisa Chamberlain, the studyís coauthor, said they found that for each extra hour of screen time daily, children would request an additional toy every three or four months over what they normally would have asked for.

Chamberlain, a clinical instructor at Stanford Medical School and a researcher at Packard Childrenís Hospital, noted that TV ads focus on children in a wide array of products ó from computers to cell phones.

The study didnít mention that parents knew what researchers found before they researched.
Did the parents know or did they only suspect, to give the suspicion quantifiable statisical evidence moves the suspicion into the realm of measurable reality, many things are suspected,few are proven.
Studies like this support moves to restrict commercialization of media, while we may think we are offered unlimited choice we aren't, the question of choice of products is not the right question, the question is to buy or not to buy, that's not being asked by commercial media, it's what will you buy not do you have to buy.Children will play with a tin can and a pile of sand in a backyard, they are very easy to entertain, commercial TV has made them consummers before they are even out of diapers.Is this a smart thing to allow and promote? There should be no marketing directed at children.

My favorite ad is one where a large box is being opened by parents and dad gets busy assembling whatever was in the box for the child to play with the new toy..... dad is hard at work while the kid is off site of the camera having a great time with the box....

We've made life way too complicated. Big spoon, pail and mud can hypnotize a child's imagination for an hour at least especially if there is a sister or brother to lob the mud at..... :P
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