CANADALAND has obtained the following document, marked as "intended only for members of the Local 87-M bargaining unit at the Globe & Mail" and containing direct passages from a proposal presented to media union Unifor by Globe and Mail management, vetted by Editor-in-Chief David Walmsley. It appears to confirm what was previously reported by J-Source and The Albatross: Globe management wants journalists to generate articles directly paid for and approved by advertisers, or at least is asking for such as a feint in the bargaining process.
Here is the document in its entirety:
Company wants Editorial staff to produce “branded content"
Globe executives want to monetize the integrity and reputations of The Globe and Mail’s journalists – the same award-winning reporters and editors that management proudly (and rightly) claims are vital to the enterprise’s future as a powerful, independent, fearless and profitable news organization.
Under the company proposal, editorial staff would be assigned to write or produce advertiser sponsored “branded content” (i.e. native advertising) that is vetted by the advertiser prior to publication and held out to readers as staff-written content.
more
Leaked memo confirms that Globe and Mail wants journalists to write advertorials | CANADALAND
Here is the document in its entirety:
Company wants Editorial staff to produce “branded content"
Globe executives want to monetize the integrity and reputations of The Globe and Mail’s journalists – the same award-winning reporters and editors that management proudly (and rightly) claims are vital to the enterprise’s future as a powerful, independent, fearless and profitable news organization.
Under the company proposal, editorial staff would be assigned to write or produce advertiser sponsored “branded content” (i.e. native advertising) that is vetted by the advertiser prior to publication and held out to readers as staff-written content.
more
Leaked memo confirms that Globe and Mail wants journalists to write advertorials | CANADALAND
