Shark in Lake Ontario? Nope. Discovery Channel pranked us
Antonella Artuso, QMI Agency
Jul 16, 2014 , Last Updated: 4:33 PM ET
KINGSTON, Ont. — It was bull alright, but not of the shark variety.
A video of a what appeared to be a bull shark swimming off of Wolfe Island in Lake Ontario has been revealed to be a marketing ploy for Discovery’s Channel’s Shark Week and its sponsor Nissan Rogue.
“Discovery wants to quell the concerns of Canadians everywhere and reveal that the widely-circulated video of a shark swimming in Lake Ontario is, in fact, not a real shark,” a news release issued Wednesday says. “The video of the incredibly life-like prosthetic model shark is the first stage of a multi-level marketing campaign tied to the channel’s iconic summer event, Shark Week.”
Shark in Lake Ontario? Nope. Discovery Channel pranked us (external - login to view)
LMAO! Shark Week Promo!