Here we see a minor, sitting around doing nothing. However like these BC Liquor Store in-store ads, whites are cast in a negative light. Minorities and whites are happy together, very positive.
Non-whites are not cast as negative. The blonde girl is passed out; and the white boy is an illegal minor, idling and looking for a drink, while a white man sits in a jail cell.
African, Asians nor Aboriginals seem to be in the negative ads. Yet in a multicultural society they ought to be treated equally when presented in the media, good and bad.
It seems they put these ads back on their web page. I could not find them a few months back.
In-Store Campaigns | BC Liquor Stores
Non-whites are not cast as negative. The blonde girl is passed out; and the white boy is an illegal minor, idling and looking for a drink, while a white man sits in a jail cell.
African, Asians nor Aboriginals seem to be in the negative ads. Yet in a multicultural society they ought to be treated equally when presented in the media, good and bad.
It seems they put these ads back on their web page. I could not find them a few months back.
In-Store Campaigns | BC Liquor Stores