Alberta dealer gets back at thieves via radio ad
September 12, 2012 , by Nicholas Maronese
(Holly Hashimi for ConnectFortMcMurray)
Ford dealer offers $10K reward for info on stolen wheels
An Alberta Ford dealership who found themselves the victim of theft decided to turn their loss into a gain by using the incident to promote their business.
Marty Giles (pictured), owner of North Star Ford in Fort McMurray, Alberta, had a set of tires and rims belonging to two F-150 trucks and a Ford Mustang stolen from his dealership over the weekend, and decided instead of getting mad, he'd get even.
So shortly after the incident, Giles recorded a radio ad explaining he'd hand over a $10,000 reward to anyone who could give him or the Royal Canadian Mounted Police (RCMP) any information leading to the thieves' arrest.
In the one-minute spot, Giles also promises to donate another $10,000 to a local charity chosen by the RCMP. If the tires are returned, he says, he'll "call off the posse, no harm, no foul."
The radio ad's humourous tone Giles dares the thieves, "You think one of your pals won't turn you in for 10 grand?" has already netted a YouTube video of the ad several thousand listens.
The ad closes with a play on the dealership slogan: "Northstar Ford: the way the ratting-out-your-friend experience should be." Is this one of the funniest radio ads you've heard in a while?
Best radio commercial - YouTube
Alberta dealer gets back at thieves via radio ad - Sympatico.ca Autos