English Premier League giants Arsenal are hoping to cash in - on their new fragrance which smells of their Emirates Stadium.
The North London club's £23 perfume includes a whiff of oils in the players' massage area, the fresh-cut pitch and leather from boss Arsene Wenger's dugout seat.
Experts who blended the scent also included a hint of matchday food prepared in the posh Diamond Club by celebrity chef Raymond Blanc — and even a touch of striker Robin van Persie's hair products.
The new fragrance was hailed by Arsenal and England striker Jack Wilshere, 20, who helped pick and test aromas.
Arsenal launch new fragrance that smells of Emirates Stadium
Showing bottle ... Arsenal's Jack Wilshere with perfume
By BRIAN FLYNN
The Sun
1st Apr 2012
ARSENAL are launching their own fragrance — and it smells like their Emirates Stadium.
The £23 perfume includes a whiff of oils in the players' massage area, the fresh-cut pitch and leather from boss Arsene Wenger's dugout seat.
Experts who blended the scent also included a hint of matchday food prepared in the posh Diamond Club by celebrity chef Raymond Blanc — and even a touch of striker Robin van Persie's hair products.
England star Jack Wilshere, 20 — who helped pick and test aromas — said: "This brings me right back to the heart of Emirates Stadium whenever I want.
"It's perfect for any occasion — from a date with the missus to a night out with the lads."
Spraying at home ... Emirates Stadium
There is a version of L'eau de la Tour for girls too.
An Arsenal spokesman said: "We're proud to help fans carry the enticing smell of the Emirates around with them between matches."
Today's launch of the fragrance coincides with the club starting an interactive stadium tour.
Team ... Robin van Persie and Alex Song
COLOGNE FC
Davidoff Seaman
Robin van Perfume
Alex Pong
Andrei Aftershavin
Yves St Laurent Koscielny
Patrick Vieira Wang
Johan Dior-rou
Thierry Mugler Henry
Coco Toure
David Eau Leary
Musk Overmars
Arsenal launch new fragrance that smells of Emirates Stadium | The Sun |News
The North London club's £23 perfume includes a whiff of oils in the players' massage area, the fresh-cut pitch and leather from boss Arsene Wenger's dugout seat.
Experts who blended the scent also included a hint of matchday food prepared in the posh Diamond Club by celebrity chef Raymond Blanc — and even a touch of striker Robin van Persie's hair products.
The new fragrance was hailed by Arsenal and England striker Jack Wilshere, 20, who helped pick and test aromas.
Arsenal launch new fragrance that smells of Emirates Stadium
Showing bottle ... Arsenal's Jack Wilshere with perfume
By BRIAN FLYNN
The Sun
1st Apr 2012
ARSENAL are launching their own fragrance — and it smells like their Emirates Stadium.
The £23 perfume includes a whiff of oils in the players' massage area, the fresh-cut pitch and leather from boss Arsene Wenger's dugout seat.
Experts who blended the scent also included a hint of matchday food prepared in the posh Diamond Club by celebrity chef Raymond Blanc — and even a touch of striker Robin van Persie's hair products.
England star Jack Wilshere, 20 — who helped pick and test aromas — said: "This brings me right back to the heart of Emirates Stadium whenever I want.
"It's perfect for any occasion — from a date with the missus to a night out with the lads."
Spraying at home ... Emirates Stadium
There is a version of L'eau de la Tour for girls too.
An Arsenal spokesman said: "We're proud to help fans carry the enticing smell of the Emirates around with them between matches."
Today's launch of the fragrance coincides with the club starting an interactive stadium tour.
Team ... Robin van Persie and Alex Song
COLOGNE FC
Davidoff Seaman
Robin van Perfume
Alex Pong
Andrei Aftershavin
Yves St Laurent Koscielny
Patrick Vieira Wang
Johan Dior-rou
Thierry Mugler Henry
Coco Toure
David Eau Leary
Musk Overmars
Arsenal launch new fragrance that smells of Emirates Stadium | The Sun |News
