Re: Canadians back ban on junk food ads targeting kidsJan 10th, 2012
Another fact is that kids today are inundated with imagery and sales pitches everywhere. It has become unrealistic for parents to try and parent their kids the way past generations have. When I was a kid, mom didn't work outside the home, there were three channels on the TV, one or two radio stations and no internet or social media. It's a different world today and I get a kick out of the old farts that think that because they were able to raise their kids in a particular fashion 30 years ago, everybody should be able to do it today.
Marketing strategies are extremely insidious at getting people, especially impressionable kids, to buy stuff. But it isn't impossible to THINK about them and pick apart their ads. IE, one of our bugs is the comment in ads that says, "buy our product and save". Well, DUH. How can you save by buying? Getting people to see that more and bigger aren't really better helps quite a bit.