Bear, what I know about hunting or fishing could fit on the head of a pin. The one thing I'm sure of though is that is an activity where you want to be as best prepared with the best equipment you can afford.
I bet you think it would take alot to learn how to shoot a bow, for the fun of it, or for hunting?
I bet I could get you hitting a 3x3 target in 15 minutes. In a months time, good enough to actually put on game.
It's not hard.
Also, this type of outfitting doesn't have to happen with regularity does it?
True and false.
I'm still using the very first Bow I ever bought. 15 years old and it's only draw back, is weight, it's quiet and it still kills animals dead. Would I like a Truth 2? You bet, do I need a Truth 2? Not at all. This is where I get all preachy about status symbols and dick extensions.
I mean, once you purchase the main gear, you should get years of consistently good use out of it right?
Yep, the only things that should change are sights, rest and strings. As technology advances, you can follow along with up grading components without breaking the bank and be as productive as all hell.
I once walked up to a river bank, next to a guy dressed like he just fell out of a Fishing TV show. He looked at me with my rag tag gear, straight down his nose.
He began packing his gear up and stated that there wasn't anything in that hole. I dipped my light line in and drifted to shots. Bang, 30lb Chinook Salmon. Hangs on my wall today.
The gear means very little when all is said and done. It's in the craft.
With that in mind, I'd think people would be willing to pay the extra to get a good product that is built to last and remain reliable, no?
Yes, 15 years ago, my Bow was top of the line. To me today, it still is. In fact it's quieter then most of the new speed Bows.
I suppose it depends on who you're marketing to. If it's generally a bunch of guys on beer trips they probably won't spend a lot. If they're retiring boomers with money to spend on their reirement dream, they might. Also, is it a captive audience or can they easily find a local Wal-Mart to buy cheap?
It's a little known fact that there are multiple run products.
Retail outlets like Wal mart, CDN Tire, Zellers, require mass produced products with speed, cost and availability being key factors. The illusion of bulk buying being the key factor for the lower cost is just that, an illusion. When you buy a reel at Wal mart and the same reel at your local outdoor retailer, you are in fact buying two different products. The one at the retailer is usually of a higher quality, though for all intents and purposes, it looks and is the same.
And yes, the small retailers biggest competitor are the big box stores.
But where the small retailer can get the upper hand is in service and approachability.
I don't just want you to buy a Bow from me, I won't to make you a better hunter at the lowest damage to your wallet . It's great to be able to buy that $1000 Bow, but if you can't afford the gear to make it work, or the gas to get in the field, it ain't much good.