BEER-- Lakeport


temperance
#1
I don't drink but ,I do see a company that says if we cant kill the competition we 'll just buy it --lol

Lakeport's proposed sale may mark end of brewery price wars in Ontario for now

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dap("&PG=CAEMH3&AP=1089",300,250);February 04, 2007
TORONTO (CP) - Brewing giant Labatt's proposed $201.4-million takeover of Lakeport Brewing Income Fund could create a hole in the Ontario discount beer market that may be filled by rival companies elsewhere in the country.

But it may also mark the end of the price war that drove down the price of beer to $1 per bottle - at least for now.

The discount beer market in Ontario has been a tough one to crack in recent years, with about 34 brands vying for the same buyer - the frugal drinker who forgoes premium brands for cheaper alternatives.

Manjt Minhas, co-owner of the Mountain Crest and Minhas Creek families of discount brands in Alberta and Manitoba, is eyeing a move to the Ontario market this year. She thinks the Lakeport sale - slated for the spring - leaves the discount market wide open.

"When I found out about the (Lakeport proposed) sale the other day, I was pleasantly surprised," said Minhas.

"The only person that I deemed to be my competition when I enter Ontario... was Lakeport Brewing Company - because they have a lot of the tactics that we do."

Minhas expects Labatt to phase out the Lakeport discount brands, because it doesn't suit their interests.

"If they were going to continue that strategy, why would they have bought it?" said Minhas.

Labatt hasn't said whether it will raise its discount label prices as part of the planned integration, but said last week that it planned to keep working in the value-prices market.

Stephen Beaumont, a Toronto writer and beer aficionado, agrees that it is doubtful Labatt will want to continue a price war.

He expects Labatt to lower the profile of the Lakeport label, rather than phasing out the buck-a-beer brands entirely.

"They are not going to do anything to Lakeport brand," said Beaumont. "But they aren't going to step up the advertising.

"If they can win buying consumer dollars back from those brands to their mainstream brands, they are making more money."

"It would be a case of (Lakeport) continuing to cannibalize their mainstream brands," said Greg Clow, editor of the online beer news site Bar Towel, of Labatt's disinterest in seeing the Lakeport label continue to succeed.

"I don't think they'll ever make (Labatt) Blue a discount brand."

"Maybe they are just buying it to kill it off," Clow said. "I don't think Molson and Labatt's, and Sleeman to a lesser extent - I don't think they've ever been happy that Lakeport ended up with two of the top ten beers at The Beer Store."

Minhas acknowledges that although Labatt's may not have a lot of interest in fighting for the bottom dollar drinker, it is still a tough market to win.

"Everybody is fighting for (Lakeport's) market share," she said. "I would imagine that anyone who knows anything about what Lakeport did would try to."

Beaumont thinks the Lakeport market isn't a very loyal one, as it depends on people who are buying beer for different purposes - some are everyday bargain beer buyers while others buy it occasionally in order to host social events on the cheap.

He said the days are over where beer drinkers are exclusively loyal to one particular brand, whether a bargain brand or not. "The old beer advertising credo was 'beer is a badge,"' said Beaumont. "If you were a Blue drinker, you wore Blue as a badge of identity."

"People don't do that any more," he added. "That's passed."

Lakeport's (TSX:TFR.UN) board of trustees is urging shareholders to accept Labatt's deal, which is worth $28 per unit.
  • Stock quote: Lakeport Brewing Income Fund (external - login to view)
The Hamilton-based company holds about 12 per cent of Ontario's beer market, making it the province's third-largest brewer behind Labatt and Molson.
 
DurkaDurka
#2
I can't say I am much of a fan of Lakeport beer... my stomach doesn't agree with it the next day.
 
eh1eh
#3
Quote: Originally Posted by DurkaDurkaView Post

I can't say I am much of a fan of Lakeport beer... my stomach doesn't agree with it the next day.

I get that with Bud or Blue. Real colon blow at times. I stick with Carling, by Molson, buck a beer. MMMMMMM Beer.
 
hermanntrude
#4
i wish i had a friend i could go for a beer with. i wish pubs here were normal.

one thing i miss about the UK is the pub culture. not that i spend a lot of time there but it's a nice place to let your hair down and have a chat with your mates. here they seem to be places to fight or be deafened by a crap singer from NB.
 
eh1eh
#5
Quote: Originally Posted by hermanntrudeView Post

i wish i had a friend i could go for a beer with. i wish pubs here were normal.

one thing i miss about the UK is the pub culture. not that i spend a lot of time there but it's a nice place to let your hair down and have a chat with your mates. here they seem to be places to fight or be deafened by a crap singer from NB.

Pubs aren't that much fun here since they outlawed drinking and driving. When I started going out if you didn't cause an accedent then cops would put your booze in your trunk <boot> and tell you to go home. If they were bad cops then they put the booze in their trunk and told you to go home. Had it happen with weed too.
 
hermanntrude
#6
tut tut.

I don't approve. That's another great thing about the way pubs are in england. you can usually walk to the nearest one. hence everyone has their "local"
 
DurkaDurka
#7
Quote: Originally Posted by hermanntrudeView Post

i wish i had a friend i could go for a beer with. i wish pubs here were normal.

one thing i miss about the UK is the pub culture. not that i spend a lot of time there but it's a nice place to let your hair down and have a chat with your mates. here they seem to be places to fight or be deafened by a crap singer from NB.

I guess it depends where you live Herm, there are a couple pubs I frequent with friends near my home which don't cater to the fighting/karaoke crowd.
 
DurkaDurka
#8
I find that most of the $1.00 beers make me feel foul the nexy day. I am partial to the mix 8 packs you can get at the liquer store. I end up coming home with beers from 8 different countries, it's a nice change from the usual Bud/Canadian/Blue/Coors Light junk.
 
hermanntrude
#9
probably here too but i find it impossible to go to a pub alone.
 
DurkaDurka
#10
Quote: Originally Posted by hermanntrudeView Post

probably here too but i find it impossible to go to a pub alone.

perhaps you should start up a "lonely brit" pub club?
 
Toro
#11
Pfft.

Cooking beer...
 
eh1eh
#12
Quote: Originally Posted by ToroView Post

Pfft.

Cooking beer...

say what?
 
Toro
#13
Quote: Originally Posted by eh1ehView Post

say what?

Its crap!

Just like Molsons and Labatts!

Blah!
 
gopher
+1
#14  Top Rated Post
Ah, just had a Miller Genuine Draft as I watched the USA soundly defeat Mexico in a soccer ''friendly'' by a score of 2-0.
Last edited by gopher; Feb 8th, 2007 at 12:39 AM..Reason: spelling
 
L Gilbert
#15
roflmao
American beers can't even be classified as pop. Been to the head 14 times before you can get a buzz.

Canadian beers are kinda bland. I drink local stuff (Blackheart Stout) or foreign stuff (a few Europeans, couple Aussies)
 
gopher
+1
#16
Ooops, don't vacation in Milwaukee as those folks are particularly defensive about their beer and they won't take too kindly to your words.

But, yes, American beer is a bit weak. Unfortunately, the really good stuff isn't readily available around here. That's why I ordered some import stuff earlier this evening. I can hardly wait til it arrives!
 
L Gilbert
#17
Quote: Originally Posted by gopherView Post

Ooops, don't vacation in Milwaukee as those folks are particularly defensive about their beer and they won't take too kindly to your words.

But, yes, American beer is a bit weak. Unfortunately, the really good stuff isn't readily available around here. That's why I ordered some import stuff earlier this evening. I can hardly wait til it arrives!

lol
Actually some stouts made in the USA aren't too bad, some AleSmith stouts (Speedway?) come to mind and a porter called Duck or something, but the Millers, Coors, Budweiser, etc. is fishpiss.
 
gopher
+1
#18
Pryor's Double Dark of Philadelphia used to be real classy. But I don't believe it is still around. Still, you're right: Yankee beer is kinda weak and swilly.
 

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