Jo, having lil'uns does make it impossible to follow but an alternative is to instill an appreciation as opposed to an expectation/entitlement to X-Mas gifts. That's a large part of my disdain for X-Mas aside from the blatant consumerism involved. Don't ask me exactly how to do this since I have no kids of my own, that I am aware of.
Ocean, Ya get used to being outside the mob mentality looking in but most people, or sheeple, are far too afraid to break step with their peers. I completely, 100% agree with the obligation aspect of your comment. That most are too weak to resist is not my concern or problem but with the rising opposition to excessive marketing of the "holydays" ( a misnomer if ever there was one ) it's only a matter of time before vindication is ours! bwahahaha