
www.yahoo.com 
www.msn.com 
www.google.com 
www.baidu.com 
www.youtube.com 
www.myspace.com 
www.live.com 
www.orkut.com 
www.qq.com 
www.sina.com.cn





























I’ve noticed lately that many users have all but stopped typing domain names directly in the web browser, and started using Google instead. Instead of writing “myspace.com” as the address, they write “myspace” into Google.In addition to direct search engine queries, here are another two possible sources for these seemingly strange searches:
I’ve seen this behavior from my coworkers and friends, but it really becomes apparent when you see the top 1000 results of Google searches. Many of the top searches, like “bebo”, “ebay”, “yahoo”, “amazon”, “myspace”, “facebook”, aren’t really searches at all - these terms are mostly written by users who know exactly which page they want, but they’ve gotten used to using Google instead of the address bar.
Entering a term like "yahoo" (without the .com extension) into the Firefox address bar actually performs a Google search and redirects the user to the top search result. Some people are using this shortcut intentionally, while others know nothing about domains and believe that this is the way the Internet is supposed to work.
The Google toolbar, which has been installed by many users, is easy to confuse with the address bar. If users have gotten used to using search engines and search bars instead of the address bar, then this effect should be observable not just for company names but for complete domain names as well. And it is.
These statistics confirm an observable trend: An increasing percentage of surfers uses search engines (most likely through search bars) instead of their browser's address bar.Google’s model of measuring hundreds of different factors, most importantly the number of links towards a web site, to establish the importance of a web site, is winning. We already know that it’s more important to have a coolname.org domain to which thousands of site link, than to have a coolname.com which noone links to, but domain names are still selling well, just because of their name. Is it worth it? If Google doesn’t already rank it high, it’s not. Take that into consideration when buying a second-hand domain name.While search engine traffic is an essential part of any popular website's success formula, branding and direct navigation may be just as important. In the above example, it is inevitable that coolname.org will lose significant amounts of type-in traffic to coolname.com simply because in many people's minds .com is the only extension that matters. Domainers know that .com domains typically value 10 to 20 times as much as their .net and .org counterparts, not only because they are more brandable, but also because they get accidental traffic originally destined for all other extensions.





























