ICBC Whatta buncha knotheads.

AnnaG
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#1
VANCOUVER — The television ad showed a young man receiving a penis pump in the mail and, just as he was getting ready to use it, he is interrupted by his mother and two police officers.


The voiceover message at the end of the ads: "Some things you don't want to get caught doing -- like drinking and driving."


But the $1.7-million advertising campaign was killed last June after only a few days because the controversy seemed to overshadow the message aimed at young men aged 19 to 25, Nicolas Jimenez of the Insurance Corp. of B.C. said Friday.

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Last edited by Andem; May 31st, 2010 at 03:05 PM..
 
JLM
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#2
Quote: Originally Posted by AnnaGView Post

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I doubt if old Davy Barrett wudda thought it would ever come to this. The guy that thought of that sick ad should be deep sixed forthwith.
 
AnnaG
#3
Quote: Originally Posted by JLMView Post

I doubt if old Davy Barrett wudda thought it would ever come to this. The guy that thought of that sick ad should be deep sixed forthwith.

Yeah. So much for professionalism at Icky Bicky.
 
Dexter Sinister
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#4
Oh I dunno. I thought the ads were clever and funny, though I can see how a lot of people would find them offensive and ICBC should have known that. The point was that there are things you don't want to be caught doing, which is certainly true, and driving drunk should be near the top of the list, which is also true. Maybe the examples chosen for the ads were a bit over the top, but I also think people are way too hung up about references to human sexuality.
 
VanIsle
#5
Quote: Originally Posted by Dexter SinisterView Post

Oh I dunno. I thought the ads were clever and funny, though I can see how a lot of people would find them offensive and ICBC should have known that. The point was that there are things you don't want to be caught doing, which is certainly true, and driving drunk should be near the top of the list, which is also true. Maybe the examples chosen for the ads were a bit over the top, but I also think people are way too hung up about references to human sexuality.

Kids watch TV too and probably more intensely then most adults do. Especially commercials like that.
 
Dexter Sinister
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#6
Quote: Originally Posted by VanIsleView Post

Kids watch TV too and probably more intensely then most adults do. Especially commercials like that.

I don't think I understand your point. Kids need to know about human sexuality as soon as they're old enough to ask about it, they'll be living with it their whole lives. There is of course such a thing as age-appropriate information, and I concede that I haven't seen all of ICBC's ads, but what I've seen I'd be perfectly comfortable talking to a 5-year old about. I tend to suspect that might be the point, most parents aren't comfortable talking about human sexuality to kids of any age, because they don't really know much about it themselves and have been conditioned to think there's something at least faintly disgusting about most of its manifestations.
 
TenPenny
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#7
I think that ad's funny. Too bad the people of BC don't seem to have a sense of humour.
 
JLM
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#8
Quote: Originally Posted by TenPennyView Post

I think that ad's funny. Too bad the people of BC don't seem to have a sense of humour.

We have a good sense of humour but it wears a little thin when there's a $1.5 million price tag attached. As far as stopping impaired driving goes that ad would be about as effective as pouring water on a duck's back.
 
JLM
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#9
Quote: Originally Posted by Dexter SinisterView Post

I don't think I understand your point. Kids need to know about human sexuality as soon as they're old enough to ask about it, they'll be living with it their whole lives. There is of course such a thing as age-appropriate information, and I concede that I haven't seen all of ICBC's ads, but what I've seen I'd be perfectly comfortable talking to a 5-year old about. I tend to suspect that might be the point, most parents aren't comfortable talking about human sexuality to kids of any age, because they don't really know much about it themselves and have been conditioned to think there's something at least faintly disgusting about most of its manifestations.

I don't think discussing sex with kids is the issue, but I think there is a risk that when you use one issue to emphasize another you run the risk of trivializing both of them. JMHO.
 
lone wolf
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#10
Quote: Originally Posted by JLMView Post

I don't think discussing sex with kids is the issue, but I think there is a risk that when you use one issue to emphasize another you run the risk of trivializing both of them. JMHO.

Somehow, I doubt if there's anything trivial about being busted wanking in the change room. Too bad being busted for impaired driving wasn't as embarrassing.
 
L Gilbert
#11
Quote: Originally Posted by Dexter SinisterView Post

Oh I dunno. I thought the ads were clever and funny, though I can see how a lot of people would find them offensive and ICBC should have known that. The point was that there are things you don't want to be caught doing, which is certainly true, and driving drunk should be near the top of the list, which is also true. Maybe the examples chosen for the ads were a bit over the top,

Agreed
Quote:

but I also think people are way too hung up about references to human sexuality.

Yep, but that's today's reality and that reality apparently escapes ICBC.
 
L Gilbert
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#12
Quote: Originally Posted by Dexter SinisterView Post

I don't think I understand your point. Kids need to know about human sexuality as soon as they're old enough to ask about it, they'll be living with it their whole lives.

Penis pumps? "Grampa, what's that thing he got"? You want to explain a penis pump to your 5 year old grandson/daughter, you go right ahead, Dex. I'll pass.
Quote:

There is of course such a thing as age-appropriate information, and I concede that I haven't seen all of ICBC's ads, but what I've seen I'd be perfectly comfortable talking to a 5-year old about.

lol What I just said.
Quote:

I tend to suspect that might be the point, most parents aren't comfortable talking about human sexuality to kids of any age, because they don't really know much about it themselves and have been conditioned to think there's something at least faintly disgusting about most of its manifestations.

Right on the nail.

All in all I think I'd wait for a few years past 5 (til maybe 9 or 10 yrs of age) before I'd spring some of the sexual periphery, though.
 
L Gilbert
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#13
Quote: Originally Posted by TenPennyView Post

I think that ad's funny. Too bad the people of BC don't seem to have a sense of humour.

Did you find out about penis pumps when you were 5? Do you have kids? Do you realize we're talking about a gov't corporation?
 
VanIsle
#14
Quote: Originally Posted by Dexter SinisterView Post

I don't think I understand your point. Kids need to know about human sexuality as soon as they're old enough to ask about it, they'll be living with it their whole lives. There is of course such a thing as age-appropriate information, and I concede that I haven't seen all of ICBC's ads, but what I've seen I'd be perfectly comfortable talking to a 5-year old about. I tend to suspect that might be the point, most parents aren't comfortable talking about human sexuality to kids of any age, because they don't really know much about it themselves and have been conditioned to think there's something at least faintly disgusting about most of its manifestations.

Children learn by emulating. Five to ten year olds don't need to be too concerned with drinking and driving so the ad will hardly get the right message through to them. All they will do is giggle about what the guy is doing. When I brought my 5 grandchildren home from school yesterday, two of the boys were discussing how one of the boys at school had his hand down his pants and how he should not be doing that - especially where people could see!! (their words, not mine) I told them that was a common male affliction.
 
TenPenny
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#15
Quote: Originally Posted by L GilbertView Post

Did you find out about penis pumps when you were 5? Do you have kids? Do you realize we're talking about a gov't corporation?

Oh come on. Relax and take a pill. If you are this bent out of shape by that ad, I can only assume you don't see what's already on tv 90% of the day.
 
AnnaG
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#16
Quote: Originally Posted by TenPennyView Post

Oh come on. Relax and take a pill. If you are this bent out of shape by that ad, I can only assume you don't see what's already on tv 90% of the day.

So you think it is ok that a gov't agency makes comments about the penis sizes of teenaged boys and that telling the kids that getting caught is bad, rather than telling them the activity leading to getting caught is bad.
Interesting.
Apparently you don't think subtle differences in advertising makes any difference.
 
TenPenny
#17
Quote: Originally Posted by AnnaGView Post

So you think it is ok that a gov't agency makes comments about the penis sizes of teenaged boys and that telling the kids that getting caught is bad, rather than telling them the activity leading to getting caught is bad.
Interesting.
Apparently you don't think subtle differences in advertising makes any difference.


Ooh, it's a tag team. Good effort, you guys.
 
AnnaG
#18
Quote: Originally Posted by TenPennyView Post

Ooh, it's a tag team. Good effort, you guys.

Right on topic, I see. Good effort, TP. lol
 
JLM
#19
Quote: Originally Posted by AnnaGView Post

So you think it is ok that a gov't agency makes comments about the penis sizes of teenaged boys and that telling the kids that getting caught is bad, rather than telling them the activity leading to getting caught is bad.
Interesting.
Apparently you don't think subtle differences in advertising makes any difference.

Besides that you can go blind.
 
taxslave
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#20
Quote: Originally Posted by L GilbertView Post

Did you find out about penis pumps when you were 5? Do you have kids? Do you realize we're talking about a gov't corporation?

Was there such a thing in 1960? Maybe I had a sheltered childhood growing up in a logging camp. We did play doctor though. LOL
 
JLM
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#21
Quote: Originally Posted by taxslaveView Post

Was there such a thing in 1960? Maybe I had a sheltered childhood growing up in a logging camp. We did play doctor though. LOL

Yeah, we old coots missed out on a lot of "valuable" knowledge alright.........

But hey have we been told that things are better than they were in '59? But hey we didn't have young girls stabbing each other at parties in '59 either.
 
#juan
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#22
For those who have somehow missed learning what the hell a "penis pump" is:

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L Gilbert
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#23
Quote: Originally Posted by #juanView Post

For those who have somehow missed learning what the hell a "penis pump" is:

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I'd say ICBC was sending the wrong message. Don't get caught DUI or using your penis pump, rather than don't go DUi. Besides that, it is hardly a professional attitude for the gov't to take. Kids are impressionable. The gov't corporation needs to grow up.
 
TenPenny
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#24
Quote: Originally Posted by L GilbertView Post

I'd say ICBC was sending the wrong message. Don't get caught DUI or using your penis pump, rather than don't go DUi. Besides that, it is hardly a professional attitude for the gov't to take. Kids are impressionable. The gov't corporation needs to grow up.

I think a whole lot of people missed the whole point of the ad campaign.

They are equating dui with things that you should be embarrassed to be caught doing.

I think it's a great campaign. It uses humour to make a point. That's a trusted and well-known advertising concept.

Some may not think so. But the very fact that you noticed the campaign enough to complain, shows that it made the point. Unless, of course, you're simply complaining because someone told you to, and you don't have a clue what your point is.
 
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