People alarmed pill-themed fashion promotes drug use

People alarmed pill-themed fashion promotes drug use
By Victoria Revay, Postmedia Network First posted: Thursday, October 06, 2016 02:17 PM EDT | Updated: Thursday, October 06, 2016 03:13 PM EDT
It could be said that to some people, fashion is a drug.
Moschino, the fashion brand led by quirky designer Jeremy Scott has released a “capsule” collection inspired by meds. However the luxury label’s latest play on its spring/summer 2017 collection (external - login to view) isn’t amusing some people.
They claim the collection glamourizes the actual use of prescription drugs and want the items removed from major retailers.
“I always say, fashion is the only drug I do,” said Scott to Yahoo! Style in a recent interview, so it may be why he chose to go with the theme. (Scott isn’t a newbie when it comes to clothing controversies. In 2012, Adidas pulled (external - login to view) his “handcuff sneakers” because it was said to have derived its inspiration from slavery.)
Although it may seem harmless, the online buzz is not favourable including advocates that want to see the products off the shelves - and shelved for good!
In a petition posted on (external - login to view), Minnesota resident Randy Anderson writes in an open letter to Nordstrom, Saks Fifth Avenue and Moschino “to immediately remove these items and their images from any and all sales locations.” Anderson argues that items such as Moschino’s Pill Bottle Bag and Capsule Crossbody Bag promote opioid use and addiction, and may cause more overdoses.
“Do you have any idea of the message your company is sending to those who have suffered the loss of a loved one due to a drug overdose? Have you not seen the countless number of media reports on overdose deaths from prescription pain medication, including the rock and roll icon Prince? Do you have no moral responsibility in what type of products your company promotes for public use? I’m one of the lucky ones who has not yet lost a loved one to this epidemic. I work as an alcohol and drug counselor in Minneapolis, MN., and I can tell you firsthand the havoc addiction has on the individual, the family, the community, the healthcare system and the country.”
According to the medical site STAT (external - login to view), opioid overdoses killed more than 14,000 people in the U.S. in 2014. A New York Post article about the controversy also says that doctors say prescription opioid use can lead to heroin addiction.
Moschino’s collection includes multiple accessories, such as a T-shirts, a backpack and an umbrella. The brand’s promotions are accompanied with the hashtag “#JustSayMoschino,” apparently a pun on the anti-drug use slogan “Just Say No.”
Saks Fifth Avenue and Moschino have not commented on this issue. Nordstrom spokeswoman Emily Sterken told STAT on Tuesday that Nordstrom has no plans “at this time” to discontinue the line.
Pill-theme fashion items are causing a stir. (Tristan Fewings/Getty Images for MOSCHINO/Instagram)

People alarmed pill-themed fashion promotes drug use | fashion designers | Fashi
Oh, noes! We have to BAN this! It could cause people to start taking drugs! That would be terrible!

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