Yukon does U-turn on "we all need the D" campaign

[Liberalman]

Yukon does U-turn on "we all need the D" campaign

Yukon does U-turn on vitamin D ads that had social media howling - North - CBC News

Yukon is where the sun don't shine so they tried to get the message out and now everyone is talking about it.

What do you think?

 

[Walter]

Good for them, got the message out. Perfect bit of advertising. Just like Juicy Fruit "take a sniff, pull it out".