No kidding eh.
If there was real time tracking (cookies) of a viewers' remote/cable set-up, I wouldn't believe any of the hipster claptrap coming from this so-called ratings agency.
I'd have no trouble allowing an entity to view my history and favorites. They'd see the usual 10 or so 'good channels', the mute button pushed if necessary on idiotic commercials and what shows I record. Anyway, I hope this is just the tip of this stinky iceberg...
New Delhi Television Limited, India's oldest and largest news network, has lobbed a legal grenade at The Nielsen Co.
In a 194-page lawsuit filed in New York court late last week, NDTV accuses Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favor of channels that are willing to provide bribes to its officials.
According to NDTV, rampant manipulation of viewership data has been going on for eight years, and when presented with evidence earlier this year, top executives at Nielsen pledged to make changes. But the Indian news giant says these promises have been false ones.
The Indian company is now seeking billions of dollars in damages from Nielsen, looking to punish its top corporate officers and demanding that Nielsen essentially be kicked out of the country.
more
Nielsen Sued for Billions Over Allegedly Manipulated TV Ratings - Hollywood Reporter
If there was real time tracking (cookies) of a viewers' remote/cable set-up, I wouldn't believe any of the hipster claptrap coming from this so-called ratings agency.
I'd have no trouble allowing an entity to view my history and favorites. They'd see the usual 10 or so 'good channels', the mute button pushed if necessary on idiotic commercials and what shows I record. Anyway, I hope this is just the tip of this stinky iceberg...
New Delhi Television Limited, India's oldest and largest news network, has lobbed a legal grenade at The Nielsen Co.
In a 194-page lawsuit filed in New York court late last week, NDTV accuses Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favor of channels that are willing to provide bribes to its officials.
According to NDTV, rampant manipulation of viewership data has been going on for eight years, and when presented with evidence earlier this year, top executives at Nielsen pledged to make changes. But the Indian news giant says these promises have been false ones.
The Indian company is now seeking billions of dollars in damages from Nielsen, looking to punish its top corporate officers and demanding that Nielsen essentially be kicked out of the country.
more
Nielsen Sued for Billions Over Allegedly Manipulated TV Ratings - Hollywood Reporter
