Welsh daily newspaper The Western Mail has apologised over what has been dubbed the “worst caption of all time” on Twitter.
At the end of a picture caption on a story about Mid Wales Airport manager Bob Jones, who died when a light aircraft he was travelling in crashed into a Powys mountainside in January, was the acronym LOL, which stands for Laugh Out Loud
One of the first Twitter users to spot the caption, Barry Taylor (@Gwennwys), wrote: “Looks like the Western Mail has sunk to unacceptable new lows. Time the editor started actually editing”
Another Twitter user, Will McManus (@will_mcmanus), said: “Massive captioning error in the Western Mail. I know they happen now and again, but this is pretty appalling”.
The tweet “Worst caption fail of all time?” was retweeted by hundreds of users.
A spokesman for Western Mail publishers Trinity Mirror said: “The caption error in today’s Western Mail is under internal investigation.
“We apologise for any offence this error may have caused.”
Daily apologises over 'worst caption fail of all time' - Press Gazette
https://twitter.com/McClatchyWatch/status/233612028164599808
