The social media giant is quietly supporting new services for banks that want to engage socially with their customers: The decidedly unsocial business of online banking.
FORTUNE -- Someday soon, Facebook users may pay their utility bills, balance their checkbooks, and transfer money at the same time they upload vacation photos to the site for friends to see.
Sure, the core mission of the social media network is to make the world more connected by helping people share their lives. But Facebook knows people want to keep some things -- banking, for example -- private. And it wants to support those services too.
"There are certain things, whether itʼs financial services, or banking where I donʼt necessarily want my friends to know exactly what Iʼm doing, right?" David Robinson, Facebook's director of global marketing solutions, U.S. financial services, asked a crowded room of bankers at a Securities Industries and Financial Markets Association (SIFMA) seminar in New York late last month. "I want to be able to go in and have an experience with my advisor or my bank and have that be a one-on-one experience."
more
Facebook wants to be your online bank - Fortune Tech
FORTUNE -- Someday soon, Facebook users may pay their utility bills, balance their checkbooks, and transfer money at the same time they upload vacation photos to the site for friends to see.
Sure, the core mission of the social media network is to make the world more connected by helping people share their lives. But Facebook knows people want to keep some things -- banking, for example -- private. And it wants to support those services too.
"There are certain things, whether itʼs financial services, or banking where I donʼt necessarily want my friends to know exactly what Iʼm doing, right?" David Robinson, Facebook's director of global marketing solutions, U.S. financial services, asked a crowded room of bankers at a Securities Industries and Financial Markets Association (SIFMA) seminar in New York late last month. "I want to be able to go in and have an experience with my advisor or my bank and have that be a one-on-one experience."
more
Facebook wants to be your online bank - Fortune Tech
