Walt Disney Co. has pledged to ban smoking from all family-oriented Disney brand films and says it will discourage smoking in films from its Touchstone and Miramax studios.
It will become the first major Hollywood studio to eliminate the depiction of smoking.
Disney chief executive Robert Iger made the pledge in a letter to U.S. congressman Edward Markey, who serves on a committee that has studied the effects of images of smoking on children.
Disney's commitment is "groundbreaking," Markey said after making the letter public.
"I am pleased that Disney is embracing a policy that is consistent with the long-term public health of the nation," he said.
He urged other studios to cut smoking out of their film scripts.
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It will become the first major Hollywood studio to eliminate the depiction of smoking.
Disney chief executive Robert Iger made the pledge in a letter to U.S. congressman Edward Markey, who serves on a committee that has studied the effects of images of smoking on children.
Disney's commitment is "groundbreaking," Markey said after making the letter public.
"I am pleased that Disney is embracing a policy that is consistent with the long-term public health of the nation," he said.
He urged other studios to cut smoking out of their film scripts.
Full story
Would this change people's smoking habits?
More...