Great Britain has maintained her position as the world's second most powerful country after the United States.
The United States maintains its dominance, clinching the top position with a score of 74.8. The UK and Germany trail closely, securing the second and third spots respectively.
The UK entry is as follows:
“Elizabethan Era: In the United Kingdom, 2022 will be remembered as the end of an era. The passing of Queen Elizabeth II at the age of 96, after 70 years on the throne, shook the nation. At the same time, intense media coverage of the period of mourning and the monarch’s spectacular funeral attended by the world’s leaders reminded the world of Britain’s greatest Soft Power assets.
The UK has defended its 2nd position in the Index this year, with an increase of +2.4 points to 65.8, recording increases across a number of attributes, from “good relations with other countries” (up 7 ranks) to “appealing lifestyle” (up 5 ranks). Last year will also go down in British history for its three prime ministers.
After the fall of Boris Johnson’s government as a result of “Partygate”, Liz Truss shot to power as quickly as she lost it to Rishi Sunak, becoming the country’s shortest-serving prime minister ever. While the nation’s overall Reputation has not been dented, perceptions of the UK as “politically stable and well-governed” declined relative to others (down 10 ranks).”
ukdefencejournal.org.uk
Soft power is a measure of a country’s ability to shape international outcomes without the use of force, largely through cultural exchange, dialogue, and cooperation. The Top 3 in 2024 are the United States, Great Britain and Germany.
The United States maintains its dominance, clinching the top position with a score of 74.8. The UK and Germany trail closely, securing the second and third spots respectively.
The UK entry is as follows:
“Elizabethan Era: In the United Kingdom, 2022 will be remembered as the end of an era. The passing of Queen Elizabeth II at the age of 96, after 70 years on the throne, shook the nation. At the same time, intense media coverage of the period of mourning and the monarch’s spectacular funeral attended by the world’s leaders reminded the world of Britain’s greatest Soft Power assets.
The UK has defended its 2nd position in the Index this year, with an increase of +2.4 points to 65.8, recording increases across a number of attributes, from “good relations with other countries” (up 7 ranks) to “appealing lifestyle” (up 5 ranks). Last year will also go down in British history for its three prime ministers.
After the fall of Boris Johnson’s government as a result of “Partygate”, Liz Truss shot to power as quickly as she lost it to Rishi Sunak, becoming the country’s shortest-serving prime minister ever. While the nation’s overall Reputation has not been dented, perceptions of the UK as “politically stable and well-governed” declined relative to others (down 10 ranks).”
UK ranked second most powerful country in ‘soft power’
Soft power is a measure of a country's ability to shape international outcomes without the use of force, largely through diplomacy.
ukdefencejournal.org.uk
Soft power is a measure of a country’s ability to shape international outcomes without the use of force, largely through cultural exchange, dialogue, and cooperation. The Top 3 in 2024 are the United States, Great Britain and Germany.
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