Mike, sounds like an interesting project! Make sure you travel the untrodden path as well. I've never considered McLuhan to be much more than an upstart. Yes, and I've been held down since university days and had his ideas poured down my throat. Just because someone insists a figure has relevance doesn't mean he has. He simply wasn't as sharp a communicator as I expected of a person supposedly at that 'level.' I wouldn't give his books the time of day. And make sure you make room for the princes of communication, the stylists. Gems.