English football's top-flight Premier League has unveiled its new logo.
From next season onwards the country's top tier will be known as 'the Premier League,' with no title sponsor.
The Premier League has been promoted and marketed as the Barclays Premier League since 2007/08. Prior to that it was known as the Barclaycard Premiership and Carling Premiership.
The decision to overhaul the league's identity was taken as part of an agreement between Premier League clubs in July 2015 to move away from a title sponsorship model.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," said Premier League managing director, Richard Masters.
The Premier League is the most-watched football league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people. In the 2014-15, the average Premier League match attendance exceeded 36,000, second highest of any professional football league behind the Bundesliga's 43,500. Most stadium occupancies are near capacity. The Premier League rank third in the UEFA coefficients, behind Germany's Bundesliga and Spain's La Liga, of leagues based on performances in European competitions over the last five years.
Premier League unveils its new logo for the 2016/17 season
Newly-sponsorless top flight maintains the services of lion which has adorned its logo since inception in 1992
The Premier League have unveiled their newly designed logo
By Callum Davis
09 Feb 2016
The Teleghraph
4 Comments
The Premier League has revealed its new visual identity for the 2016/17 season - and it looks very similar to the old visual identity.
From next season onwards England's top tier will be known as 'the Premier League,' with no title sponsor.
The decision to overhaul the league's identity was taken as part of an agreement between Premier League clubs in July 2015 to move away from a title sponsorship model.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," said Premier League managing director, Richard Masters.
Premier League fans were consulted on re-design of the new logo
The new logo will replace the current logo (above)
All Premier League clubs wear the same badge on their sleeves - except the champions who wear a gold one
The first Premier League logo introduced in 1992 (top), the year of the Premier League's (then known as the Premiership) inception, and was then refreshed for the first time in 2001 (bottom)
The third re-design was in 2004 (top) when Barclays became lead sponsor and the current logo introduced in 2007 (bottom) when the top-flight was also re-named Premier League
HISTORY OF PREMIER LEAGUE SPONSORSHIP DEALS
1993-1997 - Carling £12m
1997-2001 - Carling £36m
2001-2004 - Barclaycard £48m
2004-2007 - Barclays £57m
2007-2012 - Barclays £82m
2012-2016 - Barclays £120m
There had been some fear that the crowned lion would be dropped from the Premier League logo. However DesignStudio, the company responsible for the new identity, says it was keen to maintain the animal which has adorned Premier League branding since 1992.
In a press release to mark the unveiling of the new logo, the designers of the re-wrote said they had aimed "to create a bold and vibrant identity that includes a modern take on the lion icon."
"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," said Design Studio founder, Paul Stafford.
"And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world.
While staying true to the Premier League’s history and heritage.
"Today’s release is just the start. There’s a lot more to come from the Premier League before the new season begins," he said.
The Premier League has been promoted and marketed as the Barclays Premier League since 2007/08. Prior to that it was known as the Barclaycard Premiership and Carling Premiership.
Premier League unveils its new logo for the 2016/17 season - Telegraph
From next season onwards the country's top tier will be known as 'the Premier League,' with no title sponsor.
The Premier League has been promoted and marketed as the Barclays Premier League since 2007/08. Prior to that it was known as the Barclaycard Premiership and Carling Premiership.
The decision to overhaul the league's identity was taken as part of an agreement between Premier League clubs in July 2015 to move away from a title sponsorship model.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," said Premier League managing director, Richard Masters.
The Premier League is the most-watched football league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people. In the 2014-15, the average Premier League match attendance exceeded 36,000, second highest of any professional football league behind the Bundesliga's 43,500. Most stadium occupancies are near capacity. The Premier League rank third in the UEFA coefficients, behind Germany's Bundesliga and Spain's La Liga, of leagues based on performances in European competitions over the last five years.
Premier League unveils its new logo for the 2016/17 season
Newly-sponsorless top flight maintains the services of lion which has adorned its logo since inception in 1992
The Premier League have unveiled their newly designed logo
By Callum Davis
09 Feb 2016
The Teleghraph
The Premier League has revealed its new visual identity for the 2016/17 season - and it looks very similar to the old visual identity.
From next season onwards England's top tier will be known as 'the Premier League,' with no title sponsor.
The decision to overhaul the league's identity was taken as part of an agreement between Premier League clubs in July 2015 to move away from a title sponsorship model.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," said Premier League managing director, Richard Masters.
Premier League fans were consulted on re-design of the new logo
The new logo will replace the current logo (above)
All Premier League clubs wear the same badge on their sleeves - except the champions who wear a gold one
The first Premier League logo introduced in 1992 (top), the year of the Premier League's (then known as the Premiership) inception, and was then refreshed for the first time in 2001 (bottom)
The third re-design was in 2004 (top) when Barclays became lead sponsor and the current logo introduced in 2007 (bottom) when the top-flight was also re-named Premier League
HISTORY OF PREMIER LEAGUE SPONSORSHIP DEALS
1993-1997 - Carling £12m
1997-2001 - Carling £36m
2001-2004 - Barclaycard £48m
2004-2007 - Barclays £57m
2007-2012 - Barclays £82m
2012-2016 - Barclays £120m
There had been some fear that the crowned lion would be dropped from the Premier League logo. However DesignStudio, the company responsible for the new identity, says it was keen to maintain the animal which has adorned Premier League branding since 1992.
In a press release to mark the unveiling of the new logo, the designers of the re-wrote said they had aimed "to create a bold and vibrant identity that includes a modern take on the lion icon."
"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," said Design Studio founder, Paul Stafford.
"And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world.
While staying true to the Premier League’s history and heritage.
"Today’s release is just the start. There’s a lot more to come from the Premier League before the new season begins," he said.
The Premier League has been promoted and marketed as the Barclays Premier League since 2007/08. Prior to that it was known as the Barclaycard Premiership and Carling Premiership.
Premier League unveils its new logo for the 2016/17 season - Telegraph
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