The ad copy shouldn't say the words 'Mid Life Crisis' like the one above, but rather should just imply it. The best ones just suggest the idea that you could be something else, look younger, be wealthier, be smarter, be more cultured, more traveled, and more storied than you are.. Implying that you screwed up somewhere along the way. Its a devious tactic and it works.
I want to submit to a major publication a much better version of the Mid Life Crisis Marketing article that I wrote for Eligible Magazine, and blogged on my Arob12.blog.ca about Mid Life Crisis Marketing - the phenomenon exists.. or does it? Is it all in my head ?
Does the bad credit car loans business deliberately choose to show a man and woman together admiring the vehicle? suggesting that this man who has poor credit can only afford happiness and a relationship for emotional comfort with this car, and therefore this loan?
Adventure travel always uses words like Bucket List, high points and life accomplishments to suggest that you've lived in a cage all your life, and now its half over..
Cosmetic surgery clinics and laser clinics always promise to 'make you look younger.'.. implying that its not fashionable, or even acceptable to look your age. I know Numi spa in Brampton has a Mid Life Crisis package.
Supplements industry wants you to build your body and take pills to get healthy and beat the malaise in your mind with hard work at the gym.. Exercise classes , Fitness trainer etc . show the ad and describe how it made you feel. please.