Mid Life Crisis Marketing

arob

Nominee Member
List examples of ads that might cause a mid life crisis?



The ad copy shouldn't say the words 'Mid Life Crisis' like the one above, but rather should just imply it. The best ones just suggest the idea that you could be something else, look younger, be wealthier, be smarter, be more cultured, more traveled, and more storied than you are.. Implying that you screwed up somewhere along the way. Its a devious tactic and it works.

I want to submit to a major publication a much better version of the Mid Life Crisis Marketing article that I wrote for Eligible Magazine, and blogged on my Arob12.blog.ca about Mid Life Crisis Marketing - the phenomenon exists.. or does it? Is it all in my head ?


Does the bad credit car loans business deliberately choose to show a man and woman together admiring the vehicle? suggesting that this man who has poor credit can only afford happiness and a relationship for emotional comfort with this car, and therefore this loan?

Adventure travel always uses words like Bucket List, high points and life accomplishments to suggest that you've lived in a cage all your life, and now its half over..

Cosmetic surgery clinics and laser clinics always promise to 'make you look younger.'.. implying that its not fashionable, or even acceptable to look your age. I know Numi spa in Brampton has a Mid Life Crisis package.

Supplements industry wants you to build your body and take pills to get healthy and beat the malaise in your mind with hard work at the gym.. Exercise classes , Fitness trainer etc . show the ad and describe how it made you feel. please.http://forums.canadiancontent.net//www.pinterest.com/pin/create/extension/
 
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arob

Nominee Member
no regrets Tecumsehsbones
there's no latent desires that advertisers can appeal to? You must be a well traveled individual with a full head of hair, slim, confident person with a good build and a nice tan, no wrinkles, and wealthy with a large family that loves you. Even still I bet you'd like a sports car.
 

Tecumsehsbones

Hall of Fame Member
Mar 18, 2013
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no regrets Tecumsehsbones
there's no latent desires that advertisers can appeal to?
Nope.

You must be a well traveled individual
Yep.

with a full head of hair,
Yep.

Nah, always kinda stocky, and now carrying maybe 20 pounds (approximately 9 kilograms) I don't need.

confident person
Reasonably.

with a good build
See above.

and a nice tan,
Well, yeah. That's kind of a standard option for us. (Note oxymoron: standard option.)

no wrinkles,
Got a few. OK, more than a few.

and wealthy
Yep.

with a large family
Two siblings, a niece and a nephew. Whether you consider that large is an open question.

that loves you.
Meh, some days, maybe.

Even still I bet you'd like a sports car.
Owned an MG Midget, an Alfa Romeo Spider, and a BMW Z4 at various times. Now I own a Honda Civic and a Ford Ranger. Thought about a Lotus, but just couldn't get all that excited about it.

There's also a difference between having desires and being fool enough to believe adverts.
 

Twila

Nanah Potato
Mar 26, 2003
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I recently watched a commercial at my mom's house that left me speechless. I don't have cable and have not been bombarded by commercials for the past 8 years. So when I saw this one I was quite shocked.


I had no idea that have an extra marital affair on the down low COULD save a marriage. I'd always been under the impression that if you cheat on a spouse it causes a large rift.
 

Tecumsehsbones

Hall of Fame Member
Mar 18, 2013
55,620
7,093
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I recently watched a commercial at my mom's house that left me speechless. I don't have cable and have not been bombarded by commercials for the past 8 years. So when I saw this one I was quite shocked.


I had no idea that have an extra marital affair on the down low COULD save a marriage. I'd always been under the impression that if you cheat on a spouse it causes a large rift.
To be fair, I saw nothing in the advert that stated or implied that having an affair would or could save the marriage.
 

Twila

Nanah Potato
Mar 26, 2003
14,698
73
48
you're right. I've copied the wrong commercial. Correct one below.

 

Twila

Nanah Potato
Mar 26, 2003
14,698
73
48
we should start a organization for the promotion of Zombies.

We would be helping

We could get famous

We could get rich

Isn't that what living is all about?
 

Tecumsehsbones

Hall of Fame Member
Mar 18, 2013
55,620
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we should start a organization for the promotion of Zombies.

We would be helping

We could get famous

We could get rich

Isn't that what living is all about?
I'm in. What shall we call it? The National Association for the Advancement of Undead People? The Zombie Anti-Defamation League? The Council on Undead-Dead Relations? The National Congress of American Zombies?

I'll head up the legal wing. You can be the spokesbimbo.
 

Twila

Nanah Potato
Mar 26, 2003
14,698
73
48
I'm in. What shall we call it? The National Association for the Advancement of Undead People? The Zombie Anti-Defamation League? The Council on Undead-Dead Relations? The National Congress of American Zombies?

I'll head up the legal wing. You can be the spokesbimbo.

Spokesbimbo...well ok. But I want cosmetic surgery company paid for. I'll need lip, boob, and butt implants. I'll need hair extensions and botox. I'll need a rag top sportster and a small fluffy dog.

Otherwise, I could just do what I am really good at? Being friendly, polite, and getting sh!t done right and on time
 

Tecumsehsbones

Hall of Fame Member
Mar 18, 2013
55,620
7,093
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Spokesbimbo...well ok. But I want cosmetic surgery company paid for. I'll need lip, boob, and butt implants. I'll need hair extensions and botox. I'll need a rag top sportster and a small fluffy dog.

Otherwise, I could just do what I am really good at? Being friendly, polite, and getting sh!t done right and on time
You don't understand. The purpose of rights organizations is most certainly NOT "getting sh!t done."

Besides, what better chance will you ever have to get refurbished at donor expense?