People for the Ethical Treatment of Animals is asking the ice cream maker to begin using breast milk in its products instead of cow's milk, saying it would reduce the suffering of cows and calves and give ice cream lovers a healthier product.
The idea got a cool reception Thursday from Ben & Jerry's officials, the company's customers and even La Leche League International, the world's oldest breast-feeding support organization, which promotes the practice — for babies, anyway.
Ashley Byrne, a campaign coordinator for PETA, acknowledged the implausibility of substituting breast milk for cow's milk, but said it's no stranger than humans consuming the milk of another species.
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What do you think of PETAS stunts - are they achieving their goals or just drumming up press?