THE MARROT: Arby's jumps on plant-based meat craze with 'megetable'

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THE MARROT: Arby's jumps on plant-based meat craze with 'megetable'
Postmedia News
July 2, 2019
July 2, 2019 12:47 PM EDT
Fast food chain Arby's has introduced a meat-based carrot, "The Marrot". (YouTube)
What’s the best way to jump on the plant-based burger craze?
By introducing a meat-based vegetable, of course.
Fast-food chain Arby’s is sarcastically jumping on the popularity of plant-based meat alternatives by introducing a meaty vegetable known as “The Marrot.”
You’re not reading that wrong. It’s a vegetable made out of meat.
In a nearly one-minute commercial released last week, Arby’s mocked its competitors by stating, “If they can make meat from veggies (and other stuff) … We can make veggies from meat.”
Thus introducing the “first-ever megetable” known as The Marrot.
So what exactly is The Marrot made of?
According to the commercial, it’s sliced up turkey breast seasoned with salt and white pepper. The turkey meat is then rolled in cheesecloth and plastic wrap and tied at the ends to create the shape of a carrot.
The Marrot is then cooked sous-vide — a water bath — unravelled and covered in dried carrot juice powder to give it an orange hue before being placed on a flat pan and oven roasted for an hour.
The end result is a shiny carrot-shaped object that’s tender to cut and delicious when dipped in sauce.
According to Arby’s, the “megetables” boasts meaty credentials while poking fun of restaurants that have jumped on the plant-based meat bandwagon.
“Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat,” Arby’s Chief Marketing Officer Jim Taylor said in a media release.
“Universally, people know we’re supposed to eat vegetables every day. But 90% of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”
Arby’s noted The Marrot “will not initially be available” to guests, claiming the company is still in the early stages of exploring the megetable concept. Taylor noted Arby’s will continue to work behind the scenes on filling the category of “protein-based vegetables.”
Curious Cdn
I hope it tastes better than Arby's alleged "beef" does.
Why does the fake meat have less protein, more fat, more sodium and less nuritional benefit than beef?

What's the point?
Curious Cdn
Arby's "everything" is almost pure sodium. It's not as if you can taste anything else.

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