CBC TV struggling to keep advertising dollars from falling


spaminator
+1
#1
CBC TV struggling to keep advertising dollars from falling
Sun Media
Published:
January 14, 2020
Updated:
January 14, 2020 1:47 PM EST
The Toronto headquarters of the Canadian Broadcasting Corporation is photographed on April 4, 2012.Aaron Lynett / Postmedia Network / Files
Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter.
Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million.
“There is continued risk that our organization will not remain sustainable as we anticipate the Canadian conventional television advertising market will remain under pressure and the media industry will continue to be disrupted,” wrote management. “In addition, we do not receive inflation funding on the goods and services portion of our budget.”
One reason for the big drop in revenue was the one-time ad sales for the 2018 PyeongChang Winter Olympics in South Korea, although there was a “soft market” for its television programs last year, the report added.
The audience numbers for the 6 p.m. newscasts look bleak across the country. The 27 stations nationwide combined to average 319,000 people, or 12,000 nightly viewers per city.
Story continues below
For CBC’s main network, the total market share was 5% in 2019, down from 8% the previous year. Its cable service, CBC News Network, has a 1.4% share of the market.
“Without a solution, program spending in future years will have to be reduced to match available resources, and some services will have to be reduced,” the annual report said.
The CBC receives $1.2 billion a year from the federal government, and is seeking to acquire more funding through recommended amendments in the Broadcasting Act.
http://blacklocks.ca/cbc-tv-ad-dollars-fall-37
http://torontosun.com/news/national/...s-from-falling
 
Girth
+1
#2
Time to sell off the CBC.
 
petros
+1
#3
#defundcbc
 
pgs
+3
#4  Top Rated Post
Quote: Originally Posted by petros View Post

#defundcbc

I agree , shameful waste of tax dollars .
 
NZDoug
+1
#5
Its an international thing as tv stations lose ratings and income to online resources like youtube and Netflix.
https://www.stuff.co.nz/business/opi...n-save-tv3-now
There big 3 killed my baby.
 
Girth
#6
Quote: Originally Posted by NZDoug View Post

Its an international thing as tv stations lose ratings and income to online resources like youtube and Netflix.
https://www.stuff.co.nz/business/opi...n-save-tv3-now
There big 3 killed my baby.

I am surprised that you did not blame the Jews.
 
NZDoug
#7
Quote: Originally Posted by Girth View Post

I am surprised that you did not blame the Jews.

Big on Jew baiting, are you?
TV3 doesn't shoot or steal Palestinians land.
Izzy Alpers flicked tv3 a decade ago.
 
Girth
#8
Quote: Originally Posted by NZDoug View Post

Big on Jew baiting, are you?
TV3 doesn't shoot or steal Palestinians land.
Izzy Alpers flicked tv3 a decade ago.

Who is Izzy Alper?


If you are referring to Izzy Asper, he died in 2003. He was from Winnipeg. A great businessman.

PS...that land belongs to the Jews. It was Jewish land for thousands of years before the Romans expelled them. Then it was part of the Ottoman Empire. You really need to educate yourself on World History, sport.

PPS...you stole New Zealand from the Maori people.
Last edited by Girth; 4 weeks ago at 12:27 AM..
 
DaSleeper
+2
#9
Looks like we have 3 Jew haters in this forum...
Well... only 2 now.... one is on holiday..
To be politically correct we should call them Antisemites
 
DaSleeper
+1
#10
And Europeans stole from the Indians...


Land theft has been going on since time began
 
NZDoug
#11
Quote: Originally Posted by Girth View Post

Who is Izzy Alper?
If you are referring to Izzy Asper, he died in 2003. He was from Winnipeg. A great businessman.
PS...that land belongs to the Jews. It was Jewish land for thousands of years before the Romans expelled them. Then it was part of the Ottoman Empire. You really need to educate yourself on World History, sport.
PPS...you stole New Zealand from the Maori people.

Ya, that's the Izzy.
He owned Global TV on Queen St. Toronto.
I had a studio in the same building in the 70s but on the Richmond St. E. side.
I was asked to come to NZ and did so, all expenses paid, with rock star treatment.
I admire and respect my Maori brothers as they do me, being a native Ojibway Canadian.
No murders or land theft on my part.
Peace Love Happiness.
Getting back on topic, national TV is being challenged by the multitude of digital international competition, its as simple as that.
 
Girth
#12
Quote: Originally Posted by NZDoug View Post

Ya, that's the Izzy.
He owned Global TV on Queen St. Toronto.
I had a studio in the same building in the 70s but on the Richmond St. E. side.
I was asked to come to NZ and did so, all expenses paid, with rock star treatment.
I admire and respect my Maori brothers as they do me, being a native Ojibway Canadian.
No murders or land theft on my part.

Peace Love Happiness.
Getting back on topic, national TV is being challenged by the multitude of digital international competition, its as simple as that.


OK, so only Jews and White people "steal" land. More Native bullshit.

Funny how you hate Jews so much, even though it's well known in Canada that Jewish people have done so much for the Aboriginal community in Canada, especially in terms of helping with social services and the disadvantaged.

I guess the saying "Don't bite the hand the feeds you" does not mean much to you.
Last edited by Girth; 4 weeks ago at 05:02 PM..
 
Hoid
#13
I don't know how any Canadian television network can stay in business.
 
Girth
#14
Quote: Originally Posted by DaSleeper View Post

Looks like we have 3 Jew haters in this forum...
Well... only 2 now.... one is on holiday..
To be politically correct we should call them Antisemites

What makes this depressing, is NZDoug claims to be Native. As I have stated before, Jews are usually the litmus test to determine if a minority group hates White people, since they are usually too cowardly to confront people with White European background.
Last edited by Girth; 4 weeks ago at 05:28 PM..
 
NZDoug
#15
Quote: Originally Posted by Girth View Post

OK, so only Jews and White people "steal" land. More Native bullshit.
Funny how you hate Jews so much, even though it's well known in Canada that Jewish people have done so much for the Aboriginal community in Canada, especially in terms of helping with social services and the disadvantaged.
I guess the saying "Don't bite the hand the feeds you" does not mean much to you.

What tv channel are you talking about?
I believe in freedom of religion, I believe thou shalt not steal, thou shalt not kill.
Whats your excuse for being on the planet?
 
Girth
#16
Quote: Originally Posted by NZDoug View Post

What tv channel are you talking about?
I believe in freedom of religion, I believe thou shalt not steal, thou shalt not kill.

That must explain some of your comments about killing Jews over the past few months...
Quote:

Whats your excuse for being on the planet?

To steal "your" land, and gloat about it.

Instead of perpetually complaining about it, why don't you return to Canada, and take it back from me?
 
NZDoug
#17
Quote: Originally Posted by Girth View Post

That must explain some of your comments about killing Jews over the past few months...
To steal "your" land, and gloat about it.
Instead of perpetually complaining about it, why don't you return to Canada, and take it back from me?

Mental health is public wealth.
Seek help!
Good luck.
 
Mowich
#18
LILLEY: CBC wants more money to broadcast less Canadian content

Imagine that you ran a business where you gave a key employee a raise — not a small one but a significant pay hike — and the worker turned around and said that he or she should do less work for more money.

That is what CBC is doing to the Canadian taxpayer right now.

After getting a boost from taxpayers under the Trudeau Liberals, the state broadcaster is asking to broadcast less Canadian content.

Or, as I like to say, they want to do less of what we pay them for while taking more of our money.

In the 2015 Public Accounts of Canada, the official document on government expenses, CBC was listed as getting nearly $1.1 billion from taxpayers. Justin Trudeau’s Liberals campaigned on a promise to increase funding to CBC and the latest public accounts have them getting in excess of $1.22 billion from taxpayers.

Yet, in their most recent application to the CRTC, Canada’s federal broadcast regulator, CBC is asking for permission to broadcast less Canadian content. Isn’t that why they exist?

I mean, we don’t give them $1.2 billion a year to broadcast repeats of Home Alone 2 with Donald Trump cut out.

And truth be told the $1.2 billion we give CBC isn’t the whole story; they get millions more from the Canada Media Fund, for example.

That’s a fund paid for by the government and anyone who has cable, satellite and soon any streaming service such as Netflix.

A portion of your monthly bill goes to the Canada Media Fund which then pays for Canadian productions. Much of that money is also given to CBC.

So after getting about $1.5 billion a year from taxpayers and those with cable bills, a great big head start over any other broadcaster, CBC wants to cut the amount of Canadian programming they put over the airwaves and put more of that content on their streaming service.

Why not air the shows on both platforms?

Instead, CBC is asking the CRTC to reduce the number of hours that “mandated” programs must be aired on television, arguing that they should focus on online programming.

Look, I’m of the opinion that CBC should be shut down and the assets sold off for parts, especially their television services. I mean, would we really miss the nation-enriching programming of Family Feud Canadian Edition? I know no one would miss their flagship news program The National because no one is watching it now.

CBC took their third-place newscast and rebuilt it in a way that took the ratings to embarrassingly low levels. It’s not that Canadians aren’t watching news, they aren’t watching CBC newscasts.

But since no government and no party will run on shutting CBC down and putting us out of their misery, then we should at least demand that they do what we pay them for.

That means telling Canadian stories, not buying up American movies or buying the Canadian rights to dated American game shows and producing newscasts that focus on this country rather than obsessing over Donald Trump.

CBC gets a $1.5 billion head start on every private broadcaster in the country with their subsidy and they continue to try to find ways to cut what they should be doing to focus on areas they shouldn’t.

The CRTC is holding hearings. If you agree with me, make your voice heard through them or by contacting your MP to be heard.

We can’t let CBC continue to try and take our money while they try to skip out on doing their job.

torontosun.com/opinion/columnists/lilley-cbc-wants-more-money-to-broadcast-less-canadian-content
 
Mowich
+2
#19
Local CBC Broadcasts

The failing network is desperate for more tax dollars. According to a new report by Blacklock’s, CBC is desperate for yet more money, amid collapsing ad revenue and horrendous viewership numbers.

The report indicates that CBC English-language TV ad revenue is down 37%, with less than 1% of Canadians watching local CBC newscasts at suppertime.

“The Crown broadcaster in its latest Annual Report questioned whether it can remain sustainable without more subsidies: “Program spending in future years will have to be reduced.”’

“Ad revenues at #CBC fall 37% in a year; the network in its latest annual report questions if it’s sustainable without more subsidies.”
— Blacklock's Reporter (@mindingottawa) January 14, 2020
Clearly, Canadians aren’t enjoying the content being pushed by CBC. But instead of respecting the choice of the vast majority of Canadians who aren’t watching, CBC is trying to force Canadians to fund their failing network.

Instead of being forced to fund CBC, CBC should be stripped of public funding and rely on the private sector.

lakesuperiornews.com/Opinion/Trump-on-Twitter/less-than-1-of-canadians-watch
 
pgs
+1
#20
Quote: Originally Posted by Mowich View Post

Local CBC Broadcasts

The failing network is desperate for more tax dollars. According to a new report by Blacklock’s, CBC is desperate for yet more money, amid collapsing ad revenue and horrendous viewership numbers.

The report indicates that CBC English-language TV ad revenue is down 37%, with less than 1% of Canadians watching local CBC newscasts at suppertime.

“The Crown broadcaster in its latest Annual Report questioned whether it can remain sustainable without more subsidies: “Program spending in future years will have to be reduced.”’

“Ad revenues at #CBC fall 37% in a year; the network in its latest annual report questions if it’s sustainable without more subsidies.”

— Blacklock's Reporter (@mindingottawa) January 14, 2020
Clearly, Canadians aren’t enjoying the content being pushed by CBC. But instead of respecting the choice of the vast majority of Canadians who aren’t watching, CBC is trying to force Canadians to fund their failing network.

Instead of being forced to fund CBC, CBC should be stripped of public funding and rely on the private sector.

lakesuperiornews.com/Opinion/Trump-on-Twitter/less-than-1-of-canadians-watch

Sell it off for parts .
 
Girth
#21
Quote: Originally Posted by NZDoug View Post

Mental health is public wealth.
Seek help!
Good luck.

Very glad you are getting the help that you need, Doug.
 
Mowich
#22
Quote: Originally Posted by pgs View Post

Sell it off for parts .

If only.

De-funding it and letting it sink or swim on its own is the only way to get rid us of this cancer on Canadian news. Would love nothing better than to see more a few of those self-righteous and thoroughly biased journalists tossed into the job market. When they find that their brand of journalism doesn't sit so well with employers, the 'woke' will get a wake-up call.
 
Mowich
#23
There's a month left to weigh in on CBC's next broadcast licence

'The CBC is the public broadcaster, it has to reflect the Canadian reality,' says CRTC spokeswoman

Now's your chance to weigh in on the future of the CBC.

The national broadcaster is in the process of applying for a new broadcast licence from the CRTC. As part of that process, the regulator is inviting all Canadians to answer a series of questions ranging from how the broadcaster could improve its programming to whether that programming adequately reflects Canada's diversity.

"The CBC is the public broadcaster — it has to reflect the Canadian reality," said CRTC spokesperson Patricia Valladao. "It's important for people to have their say."

The deadline for submissions is Feb. 13. The hearings will begin May 25 in Gatineau, Que.

If you haven't heard of the application before now, that may be because the news was announced last November, shortly after the federal election. That means it hasn't been as widely advertised as it might otherwise have been, Valladao said. She floated the possibility that the comment period could be extended.

Canadians are invited to submit their comments through the CRTC's somewhat complex online form. Your comments will become public.

www.cbc.ca/news/canada/north/crtc-cbc-public-consultation-1.5428653

If it is truly the wish of the CRTC to hear what Canadians have to say about the cbc then they sure aren't making it easy. And 'complex' is putting really mildly. I include the website here in the hope that some of us will have the patience it takes to grind our way through and tell them in no uncertain terms that this network should have its licensed yanked, promptly followed by complete de-funding.

services.crtc.gc.ca/pub/instances-proceedings/Default-Defaut.aspx?lang=eng&YA=2019&S=O&PA=b&PT=nc&PST=a# 2019-379
 
Mowich
#24
Terence Corcoran: Unfund the CBC, Canada's Pravda and national enforcer of truth

In the unctuous style of the four-anchor team at the CBC’s flagship evening news report, The National, two of the anchors — Adrienne Arsenault and Andrew Chang — for some time have been promoting their program on CBC radio with a short promotional commercial.

One expects a commercial to be self-promoting, but this one gets a little too enthusiastic when Chang tells listeners that The National’s role is “to assure that you always know the truth.” Catherine Tait, the public broadcaster’s CEO, said last year that the CBC “will be a beacon for truth and trust in the face of an information disorder cacophony that puts our democracy and the respect for different perspectives at risk.”

The truth? Respect for different perspectives? Not to get too deep into philosophy, but the concept of truth is not something that most philosophers would associate with daily television news or any other form of journalism. As Aristotle put it (384-322 BC): “To say of what is that it is not, or of what is not that it is, is false, while to say of what is that it is, and of what is not that it is not, is true.” Or, to rewrite Thomas Aquinas (1225-1274), “daily journalism is said to be true when it conforms to the external reality.” But since scores of journalists present half a dozen versions of external reality in different media on a daily basis, there is, ipso facto, no truth to be observed.

There was no truth in the official Soviet Union newspaper Pravda, which means truth in Russian, before it stopped publishing in 1996.

This is not to suggest that the CBC is totally beholden, Soviet style, to the government of Canada or the Liberal party or any other power centre, although its leftist leanings and statist biases are well documented.

What else but CBC Radio would dedicate 35 minutes to an uninterrupted interview — as The Sunday Edition did last weekend — with Linda McQuaig, the Toronto leftist author of a new book titled The Sport and Prey of Capitalists. The book’s title says it all, and the host of the show, Michael Enright, lapped it all up — as is his predilection. As William Watson wrote on this page not too long ago, the CBC’s Sunday Edition is Canada’s “official portal into utopian-socialist ideas from around the world” and Enright is the host “for whom all social change since the Paris Commune of 1870 has been downhill.”

But the CBC’s role as national enforcer of truth — diversity, inclusion, statism, anti-capitalism, climatism, etc. — is not the problem.

The idea that the CBC is an essential Canadian disseminator of some higher truth is the starting point for what has become a national campaign for more government funding of journalism in all its forms.

As the CBC’s licence comes up for renewal later this year, the corporation’s $1 billion in annual government funding, its spending on digital media and its self-appointed role as guardian of journalistic truth will be seized as a rationale for expanded government involvement in all journalism, not just CBC journalism.

The arguments have already been used to support the government’s $600-million bailout of newspapers and other media caught in the digital industrial revolution. The reasoning is this: Technology is upsetting the media industry, and since CBC is getting government money to fight the tech giants, then other media players should get the same kind of support.

Far too many media corporations, citing the CBC as both a model and a threat, have joined the campaign to support state involvement in the media business. One reason is that the CBC is almost certainly using parts of its government broadcasting grants to enter the digital industry in competition with private sector. A CRTC release last June reported that the CBC will not disclose its spending of government money on digital activities in competition with private companies. In all, 19 private media companies reported total spending of $233 million in 2018. The CBC did not report a number, although it alone may be spending $100 million or more annually to compete with the 19.

Ottawa’s creeping entry into journalism is already underway. On Dec. 20 — virtually Christmas Eve —News Media Canada (an industry association that includes Postmedia Network, publisher of the National Post) announced government-paid funding of 105 journalists working in 94 news organizations. The funding is part of a $10-million-a-year Local Journalism Initiative set up by the Liberals in 2018 to support “civic journalism.” A few days later, News Media Canada called for a second round of applicants for government subsidies.

This is just the beginning. The private commercial media/journalism calls for government backing, using the CBC and Big Tech as the rationale, continue to increase in volume.

The idea of government-funded journalism, including newspapers, is not new in Canada. It was an active concept in 2003 when the threat of the internet had not yet materialized. As I said then and since, Canada “should be removing government control over other media, not expanding it to newspapers … There is no justification for government involvement” in any element of journalism.

Others who believe in CBC “truth” say Ottawa should merely reform the public broadcaster, maintain public funding but remove its ability to accept private advertising. David Skok, the editor-in-chief of The Logic, an online news site, said recently that “The CBC is no longer simply a broadcaster. It is a platform for truth in journalism.” In a letter this week to his subscribers, Skok referred to the CBC’s importance to Canada’s “collective truth.”

There is no such thing as Canada’s collective truth. A ban on advertising on CBC does not change the principle. The government has no business in the newsrooms of the nation.

business.financialpost.com/opinion/terence-corcoran-unfund-the-cbc-canadas-pravda-and-national-enforcer-of-truth
 

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