Mandy Antoinette: Tories lose their nerve in poster campaign attacking Lord Mandelson


Blackleaf
#1
In the wake of the "British Jobs For British Workers" protests at oil refineries and power stations around the country, British Business Secretary, Lord Mandelson, suggested that Britons who were protesting about foreign workers in the UK should go abroad to look for employment.

This gave plenty of ammunition for the Tories, who are leading in the polls, to hit the Government where it hurts.

They created a poster which compared Peter "Mandy" Mandelson to Marie Antoinette. They have superimposed the Business Secretary's face onto a 1783 portrait of the Queen of France and it has the words: ‘Let them eat cake...and look for a job in Belgium.’ The caption also refers to him as ‘Mandy Antoinette’.

But now, regrettably, the Tories appear to have lost their nerve.

Prime Minister Gordon Brown can hold a General Election this year, but with the Government trailing the Tories by far in the polls he is unlikely to call one. But there will HAVE to be an election next year.

Mandy Antoinette: Tories lose their nerve in provocative poster campaign attacking Mandelson

By Glen Owen
07th February 2009
Daily Mail


This is the provocative poster attacking Peter Mandelson which the Conservatives were poised to launch – until they lost their nerve.

A French-owned advertising firm hired by the Party seized on last week’s comments by the Business Secretary, in which he suggested that Britons who were protesting about foreign workers should go abroad to look for employment.

He is portrayed as the French Queen Marie Antoinette, and wears an ostrich-feather cap and fingers a rose as he says airily: ‘Let them eat cake...and look for a job in Belgium.’ The caption also refers to him as ‘Mandy Antoinette’.



Lord or lady: The Tory image of Business Secretary Lord Mandelson

The image, which has been obtained by The Mail on Sunday, was initially greeted with enthusiasm at Conservative Central Office.

But senior advisers to Tory leader David Cameron feared that it could backfire by seeming ‘too personal’ an attack. It was adapted by the Euro RSCG agency from the famous 1783 painting by Marie Louise Elisabeth Vigee-Lebrun, Marie Antoinette’s official artist and close friend.

Euro RSCG, owned by the French advertising conglomerate Havas, was behind the Citroen adverts in which a car is transformed into a giant robot.

When it won the Tory account in October, it promised ‘to create a raft of impossible-to-miss ideas to ensure the public understands the benefits of a Cameron future and the downsides of a Brown Britain’.




William Hague as Margaret Thatcher in a Labour ad campaign during the 2001 General Election


Such ‘morphing’ tactics have been used successfully in previous campaigns, most notably in the run-up to the 2001 Election when Labour produced posters portraying the then Tory leader William Hague as Margaret Thatcher, complete with her distinctive Eighties hairstyle.

In 1997, Labour prepared a series of pictures showing John Major as different Mr Men characters. The posters were never put on to billboards, but the humiliating images still found their way into the Press.

After a wildcat strike broke out last month at the Lindsey Oil Refinery in Lincolnshire about the use of overseas labour, Lord Mandelson responded by stating that ‘UK companies can operate in Europe and European companies can operate here’ – the clear implication being that British workers should consider looking in other countries to find employment.

A deal to end the dispute was reached last Thursday, but strikers have promised to take their fight to other British refineries which employ foreigners.

dailymail.co.uk
 
lone wolf
Free Thinker
#2
Guess they wouldn't like elections out here in the colonies....