The new men's body spray called 'Flame' as seen on Burger King Corp.'s website on Friday, Dec. 19, 2008.
CTV.ca | Fast food chain launches beef-scented body spray
NEW YORK -- Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing.
The home of the Whopper has launched a new men's body spray called "Flame."
The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."
The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a website featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company.
Burger King is also in the midst of its Whopper Virgins campaign that features a taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac.
Like Men need another excuse to smell like greesy fat pigs.
Oh sorry, a greesy fat cow.