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June 21, 2018
June 21, 2018 11:21 AM EDT
Hot dogs are on ready to be eaten during the American Meat Institute's annual Hot Dog Lunch in the Rayburn courtyard on July 19, 2017 in Washington, DC. (Joe Raedle/Getty Images)
Hot dog water for $37.99? True story.
At the annual Car Free Day festival this past weekend in Vancouver, the unusual product made headlines catching the attention of people on the city’s main street.
The drink, which comes in a VOSS-like bottle filled with unfiltered water and a single hot dog, is billed as “keto compatible” and promises to help the drinker “lose weight, increase brain function, look younger, [and] increase vitality,” according to the sign at the booth.
The sign also claims that the drink is gluten-free, rich in sodium, and a source of electrolytes.
“We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could,” Hot Dog Water CEO Douglas Bevans told Global News.
And despite its hefty price, there was no shortage of people willing to try it.
“They’ve been drinking it for hours,” Bevans said. “We have gone through about 60 litres of real hot dog water.”
But what stood out most about the protein-rich beverage was its sales pitch: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
Bevans, an artist and tour operator, said he created the concept as a commentary on the “snake oil salesmen” of health marketing.
Whether this was a real or elaborate stunt, it didn’t come cheap as the CEO spent about $1,200 on bottles, labels, branding, and other costs, the media outlet reported.
People cough up $38 for ‘Hot Dog Water’ at Vancouver festival | Toronto Sun