Second screening is a hot trend, and marketers take advantage of this trend to promote their video content.

If you want to keep up — think big. By adding advanced functionality to your tennis app, you’ll make it a second screen of choice and get a number of benefits:

- user engagement (enabled by live chatting, feature, fan contests, and online betting);

- personalization (enabled by "favorites", personalized calendar, and smart search);

- user education and brand recognition (enabled by media content feature, head-to-head, and online shopping).

Want to learn more about tennis second-screen app functionality and business benefits it can bring? Read this article.